Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.19/1904
Título: The Need of a New Organizational Vision
Autor: Marques do Santos, Paula
Palavras-chave: Competitiveness
Sustainability
Strategy
Healthcare organizations
Data: Mai-2013
Editora: Atención Primaria
Citação: Santos, P. – “The Need of a New Organizational Vision”. Atención Primaria. Maio 2013. Vol. 45. Barcelona
Resumo: Every organization needs a strategy, no matter if we are referring to an established business, an emerging business enterprise or a non-profit organization. A strategy sets the direction of the organization. It informs not only the priorities, but also the allocation of scarce resources, as well as it establishes orientations to the countless decisions that an organization makes every day (Introduction to Strategy, 2010). Strategy comprises several different sets of considerations such as: the organization's strategic objectives, or goals, the organization's mission and its original purpose and scope. The strategic plan is the way the organization provides, develops and mobilizes internal resources and abilities to reach the strategic objectives. According to the concept of strategic management of the new millennium, the strategies should be global, should address objectively the social and ethical responsibility of the organization, define corporate values and should be inclusive, i.e. to reach all markets. Healthcare organizations also need to be managed this way: to clearly define strategic actions (tangible actions taken to operationalize the strategic plan) and to achieve the organization's strategic goals. Therefore, even non-profit organizations must implement effective analysis, explore the competitive situation, define key issues, acknowledge the critical assumptions and compensation, and suggest recommendations strategically. With this paper we intend to carry out an initial theoretical approach to the competitiveness of healthcare organizations regarding management issues.
Peer review: yes
URI: http://hdl.handle.net/10400.19/1904
Aparece nas colecções:ESTGL - DCSH - Artigos publicados em revista científica

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
COMPETITIVENESS AND SUSTAINABILITY_paper.pdf308,09 kBAdobe PDFVer/Abrir    Acesso Restrito. Solicitar cópia ao autor!


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Degois 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.