Ferreira, Bruno2017-06-122017-06-122017-04Ferreira, B. (2017). The Sensory Features of Packaging and Its Effects on Product Perception: An Abstract. In P. Rossi (Ed.), Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp. 1357–1357). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-47331-4_265978-3-319-47330-7978-3-319-47331-4http://hdl.handle.net/10400.19/4609The present study shows the influence of tactile contacts with packaging on product taste. A within-subject experiment 1 (product: grenadine syrup) × 3 (packaging’s material: plastic, aluminium, glass) was conducted. Moreover, we examine the role of the Need for Touch (NFT) as a moderator. We confirmed that the same product tasted three times by each participant is judged differently depending on the packaging. Furthermore, participants with a high NFT seem to be more influenced by sensory features of packaging than those with a low NFT. These results support previous researches about tactile effects on taste.engHapticTouchPackagingTastebook part10.1007/978-3-319-47331-4_265