Barros, BeatrizBarroco, CristinaAntunes, Joaquim2024-03-202024-03-202024Barros, B., Barroco, C., & Antunes, J. (2024). The image of Portugal as a destination for equestrian Tourism. In Martins, C., Martins, M., Pais, C., & Silva, E. (Eds), International Tourism Congress 2023: Book of extended abstracts, Instituto Politécnico de Bragança Publisher, 50-52, ISBN: 978-972-745-334-4978-972-745-334-4http://hdl.handle.net/10400.19/8351The purpose of this work is mainly based on knowing equestrian tourism as a tourism product and as a form of tourism in Portugal, this way, allowing the topic of the image that Portugal holds, as an equestrian tourism destination, to develop. With this in mind, it is intended to answer the following questions: 1) Who is the tourist who practices equestrian tourism in Portugal? 2) What is the image that Portugal holds as an equestrian tourism destination? 3) What are the motivations behind tourists who practice this sport in Portugal?engEquestrian tourismTourist profileDestination imageMotivationsconference object