Amaro, Suzanne2023-03-062023-03-062022-08-25Amaro, S. (2022). Destination Brand Love. In D. Buhalis (Eds.), Encyclopedia of Tourism Management and Marketing, (pp. 839–842). https://doi.org/10.4337/9781800377486http://hdl.handle.net/10400.19/7627Destination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.engMarketingbook parthttps://doi.org/10.4337/9781800377486.destination.brand.love