Loureiro, Ana ClaudiaSilva, PauloDiogo, Julien2026-04-162026-04-162025-11http://hdl.handle.net/10400.19/9805This study presents the results of a pilot project that implemented the blended learning (b-learning) modality in the Master's in Applied Communication at a Portuguese Polytechnic Institute during the 2023/2024 academic year. The primary objective of the research was to analyse students' perceptions regarding the flexibility, adaptation, and interaction provided by b-learning, as well as to evaluate its viability as a pedagogical strategy for future editions of the course. A qualitative, interpretive approach was adopted, based on the application of a questionnaire to 17 students enrolled in four course units taught partially at a distance, with support from the Moodle platform and digital resources such as videos, quizzes, and synchronous sessions via Zoom. The results demonstrate that the majority of participants valued the possibility of conciliating studies with other activities, highlighting temporal flexibility, autonomy in task management, and the usefulness of asynchronous activities for consolidating learning. Although individual differences were identified regarding adaptation to the hybrid format and pedagogical support, the majority of participants recognised blearning as a flexible and effective alternative to exclusively faceto-face teaching.engb-learninghigher educationstudent perceptionmaster's degree in communicationconference paper2026-04-16cv-prod-472294710.1109/siie68580.2025.11368414