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The Full Circle of Marketing: From Strategy to Implementation
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| 2.15 MB | Adobe PDF |
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O presente relatório descreve o estágio curricular realizado na empresa Marketing 360,
no âmbito do Mestrado em Marketing.
Durante o estágio, foram desenvolvidas diversas atividades relacionadas com marketing
digital, análise de mercado, criação de conteúdos e estratégias de comunicação, tanto para a
própria empresa como para projetos externos.
O principal objetivo foi aplicar e aprofundar os conhecimentos teóricos adquiridos ao
longo do percurso académico, contribuindo simultaneamente para o crescimento estratégico da
empresa.
Este documento inclui uma contextualização teórica, uma caracterização da entidade de
acolhimento, a descrição das atividades desenvolvidas e uma análise crítica dos resultados
obtidos. Por fim, é apresentada uma reflexão pessoal sobre as competências adquiridas e a
relevância do estágio para o percurso académico e profissional.
This report presents the curricular internship developed at Marketing 360, within the scope of the Master's Degree in Marketing. Throughout the internship, several activities were carried out in areas such as digital marketing, market analysis, content creation, and communication strategies for both the company itself and for external clients. The main goal was to apply and deepen the theoretical knowledge acquired during the academic journey, while contributing to the strategic growth of the host company. The report includes a theoretical framework, a description of the company, an account of the activities developed, and a critical analysis of the outcomes. Finally, a personal reflection is provided regarding the skills acquired and the relevance of the internship to academic and professional development.
This report presents the curricular internship developed at Marketing 360, within the scope of the Master's Degree in Marketing. Throughout the internship, several activities were carried out in areas such as digital marketing, market analysis, content creation, and communication strategies for both the company itself and for external clients. The main goal was to apply and deepen the theoretical knowledge acquired during the academic journey, while contributing to the strategic growth of the host company. The report includes a theoretical framework, a description of the company, an account of the activities developed, and a critical analysis of the outcomes. Finally, a personal reflection is provided regarding the skills acquired and the relevance of the internship to academic and professional development.
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Conteúdos Marketing Digital Estágio Estratégia Análise de Mercado Digital Marketing Content Strategy Internship Market Analysis