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  • Consumer attitudes and perceptions towards chilled ready-to-eat foods: a multi-national study
    Publication . Smigic, Nada; Ozilgen, Sibel; Gómez-López, Vicente M.; Osés, Sandra María; Miloradovic, Zorana; Aleksic, Biljana; Miocinovic, Jelena; Smole Možina, Sonja; Kunčič, Ajda; Guiné, Raquel; Goncalves, J. C.; Trafialek, Joanna; Czarniecka-Skubina, Ewa; Goel, Gunjan; Blazic, Marijana; Herljevic, Dora; Nikolić, Aleksandra; Mujčinović, Alen; Djekic, Ilija
    Understanding consumers’ behavior and their handling of high-risk foods at home is essential for reducing the number of foodborne illnesses. This study shows the results of a cross-national analysis of consumers’ perception from nine countries, and the identification of customers’ clusters and its characteristics in order to understand customers’ behavior, and to build safe chilled ready-to-eat (RTE) foods prevention strategies. The cluster analysis resulted in two clusters: (1) “Precautious consumers” characterized by the orientation towards pre-packed RTE foods, with consumers mainly coming from Bosnia and Herzegovina, India, Poland, Portugal, Spain, and Turkey. Their attitudes and self-reported practices may be categorized as less risky in terms of food-borne illnesses connected with the consumption of RTE foods; (2) “Unconcerned consumers” preferred cutting and slicing RTE foods freshly at the point of purchase, usually sold at the delicatessen department in a supermarket or at open markets. Those consumers mostly came from Croatia, Serbia and Slovenia and their attitudes and self-reported practices were riskier. These results allow a better understating of what characterizes consumers of RTE foods in different countries.
    2023Artigo científico Acesso aberto Ver mais