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- Strategic Management of Cultural Projects—CIM DOURO TrainingPublication . Mota, Miguel; Carvalho, Ana; Fonseca, SMSR; Guia, AnaConsidering the implementation of new forms of strategic management in organizations and the development of competencies, training in the area of cultural heritage has become a priority in the CIM (Inter-municipal Communities). The SMART methodologies and Start Up tools allow creating a commitment to the organization in a holistic vision, which is essential for local development. The 19 municipalities of the Douro region, part of the territorial structure of Intermunicipalities Community (CIMDOURO) have invested in the training of their employees with the aim of equipping them for the new technological realities in the strategic management of cultural projects. This training is based on simplification of processes and improvement of procedures, using digital platforms. The e-learning training took place from January to June 2023. Through online training, our goal is to identify the needs of organizations, particularly municipalities, and their territorial identities, developing strategies for managing cultural projects and creating their own action plans. Currently, employees of various municipalities have the task of developing action plans to study or explore new locations or create networks based on the cultural heritage of these places, promoting sustainability and diversity. This study aims to identify what strategic management of cultural projects is and the need for various territories to use different types of action plans to improve their performance. The case study is limited to the training of employees in the 19 municipalities of the Douro region. The case study was limited to the training of employees in the 19 municipalities of the Douro region. To achieve this objective, a non-probabilistic convenience sample of 16 employees was directly involved, representing various municipalities working in the field of heritage and culture.
- Lean Thinking and Tourism Management—An Airbnb Case Study in DouroPublication . Mota, Miguel; Carvalho, Ana; Carvalho, Milena; Fonseca, SMSR; Martins, SusanaDue to increasing globalization and competitiveness among organizations in the market, especially cultural and tourist organizations can and should adopt tools and methodologies that allow them to increase their productivity and guarantee their sustainability, in order to increase their competitive advantage over the competition. That is why Lean and Six Sigma play a key role in the management of these organizations. Thus, the objective of this article is to present a brief literature review on the topic Lean Six Sigma in tourism, with the primary objective of analyzing the importance of this concept in Airbnb in Douro–Lamego. Thus, all analyzes revealed that this topic is a very interesting subject, as it is complex and important in the performance and survival of these organizations. In short, any type of organization that is concerned with accompanying the evolution of society considered an organization more prepared for the future, guaranteeing its sustainability, thus increasing the quality of the services provided. In this way, we will be avoiding waste and creating valu