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Internal versus external service quality: reflections of employees and customers in the mirror

dc.contributor.authorGanic, Emir
dc.contributor.authorBabic-Hodovi, Vesna
dc.contributor.authorArslanagic-Kalajdzic, Maja
dc.date.accessioned2018-02-16T15:10:01Z
dc.date.available2018-02-16T15:10:01Z
dc.date.issued2017
dc.description.abstractIntroduction: The purpose of this study to investigate internal service quality (as perceived by employees) and external (customer) perceptions of quality in the context of service profit chain (SPC). Objective: The objective of the study is to evaluate the impact of internal service quality on students’ perceptions of quality and to test the significance of a direct link between internal and external service quality. Methods: We measured the perceived service quality using a SERVPERF instrument and the multilevel modeling approach with HLM 7.01. Results: The empirical findings support a link between perceptions of internal and external service quality. We show that when employees (faculty) perceive university services as being of high quality, it has a positive spill-over effect on students’ overall perceptions of the quality of university services. Perceptions of internal service quality are also positively related to students’ perceptions of reliability, responsiveness and quality assurance. Conclusions: The perceptions of internal service quality by faculty members are positively related to students’ perceptions of quality. Comparing the levels of internal and external service quality will help managers define priorities for allocating resources to improve quality.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.29352/mill0204.02.00154pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.19/4828
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectInternal service qualitypt_PT
dc.subjectExternal service qualitypt_PT
dc.subjectService-profit chainpt_PT
dc.titleInternal versus external service quality: reflections of employees and customers in the mirrorpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceViseupt_PT
oaire.citation.endPage32pt_PT
oaire.citation.issue04pt_PT
oaire.citation.startPage23pt_PT
oaire.citation.titleMilleniumpt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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