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Promotional tourism videos: examining the role of familiarity, attitude, and word-of-mouth towards the region

2024-04-20Journal article Open access
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dc.contributor.authorFerreira, Sónia
dc.contributor.authorSantos, Sara
dc.contributor.authorAugusto, Luísa
dc.contributor.authorSanto, Pedro Espírito
dc.contributor.authorVasconcelos, Maria
dc.date.accessioned2024-12-02T15:46:54Z
dc.date.available2024-12-02T15:46:54Z
dc.date.issued2024-04-20
dc.date.updated2024-11-19T20:18:18Z
dc.description.abstractAfter the COVID-19 pandemic, tourism has grown enormously; this growth has been even more significant in Portugal. The dissemination of experiences by tourists who have already visited a region significantly impacts the interest aroused by other tourists. It is increasingly common for tourists to analyse the experiences of others before they travel. In this sense, word-of-mouth by tourists is a factor to be considered in tourism. Since tourism is based on experiences and familiarity with destinations is reinforced by accumulated experiences, studying the effects of familiarity on tourists' intention to word-of-mouth would be relevant. Furthermore, given that the attitude towards the region visited comprises cognitive and affective dimensions, it would be relevant to analyse the effects of the attitude towards the region on the intention to word-of-mouth. In this sense, this study sought to analyse the determining factors of word-of-mouth in tourism. To this end, a quantitative, cross-sectional survey was carried out, for which data was collected through a questionnaire from a sample of 906 tourists using the Smart PLS software. The results showed that familiarity with the region and attitudes towards the region is essential in tourists' intention to WOM. Therefore, this study supports the idea that tourist destinations should welcome tourists in the best way possible by providing them with greater familiarity with the region so that, through the word-of-mouth generated, it is possible to attract more tourists.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.5281/ZENODO.11002206pt_PT
dc.identifier.slugcv-prod-4178363
dc.identifier.urihttp://hdl.handle.net/10400.19/8661
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relationPIDI/CISeD/002/2022pt_PT
dc.subjectword-of-mouthpt_PT
dc.subjectattitude towards the regionpt_PT
dc.subjectplace familiaritypt_PT
dc.subjecttourismpt_PT
dc.subjectdestinationspt_PT
dc.titlePromotional tourism videos: examining the role of familiarity, attitude, and word-of-mouth towards the regionpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue27 & 28pt_PT
oaire.citation.titleInternational Organization Center of Academic Research (OCERINT)pt_PT
person.familyNameFerreira
person.familyNameSantos
person.familyNameAugusto
person.givenNameSónia
person.givenNameSara
person.givenNameLuísa
person.identifier.ciencia-id961B-514E-F239
person.identifier.ciencia-idBF1C-855D-D6E7
person.identifier.ciencia-id8115-8053-06FA
person.identifier.orcid0000-0003-0664-1039
person.identifier.orcid0000-0002-3581-6478
person.identifier.orcid0000-0001-9117-4775
rcaap.cv.cienciaid961B-514E-F239 | Sónia Ferreira
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication2bda986a-1487-41b1-bb7d-5e70731c47cd
relation.isAuthorOfPublication28135b98-2988-4645-be18-17209bd8ef98
relation.isAuthorOfPublicationbbf46095-efc1-488f-af7d-4fc6c4c1633b
relation.isAuthorOfPublication.latestForDiscovery28135b98-2988-4645-be18-17209bd8ef98

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