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Food Choice Determinants and Perceptions of a Healthy Diet among Italian Consumers

2021Journal article Open access
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dc.contributor.authorWongprawmas, Rungsaran
dc.contributor.authorMora, Cristina
dc.contributor.authorPellegrini, Nicoletta
dc.contributor.authorGuiné, Raquel P. F.
dc.contributor.authorCarini, Eleonora
dc.contributor.authorSogari, Giovanni
dc.contributor.authorVittadini, Elena
dc.date.accessioned2021-02-04T13:55:21Z
dc.date.available2021-02-04T13:55:21Z
dc.date.issued2021
dc.description.abstractHealthy food choices are crucial for a healthy lifestyle. However, food choices are complex and affected by various factors. Understanding the determinant factors affecting food choices could aid policy-makers in designing better strategies to promote healthy food choices in the general public. This study aims to evaluate the food choice motivations and to segment consumer groups, according to their food choice motivations, in a sample of 531 Italian consumers (collected by convenience sampling), through offline and online survey platforms. K-means cluster analysis was applied to identify consumer groups using six food choice motivation categories (health, emotional, economic and availability, social and cultural, environmental and political, and marketing and commercial). The results suggest that the strongest determinants for the food choices of Italian consumers are Environmental factors and Health. Two consumer profiles were identified through the segmentation analysis: Emotional eating and Health-driven consumers. The respondents were found to have a good awareness of what comprises a healthy diet. There is a potential market for healthy and sustainable food products, especially products with minimal or environmentally friendly packages. Food labels and information strategies could be promoted as tools to assist consumers to make healthy food choices.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationWongprawmas R, Mora C, Pellegrini N, Guiné RPF, Carini E, Sogari G, Vittadini E (2021) Food Choice Determinants and Perceptions of a Healthy Diet among Italian Consumers. Foods, 10(2), 318:1-23.pt_PT
dc.identifier.doi10.3390/foods10020318pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.19/6569
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectFood choicespt_PT
dc.subjectEating determinantspt_PT
dc.subjectHealthy dietpt_PT
dc.subjectEmotionspt_PT
dc.titleFood Choice Determinants and Perceptions of a Healthy Diet among Italian Consumerspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue2pt_PT
oaire.citation.startPage318pt_PT
oaire.citation.titleFoodspt_PT
oaire.citation.volume10pt_PT
person.familyNamede Pinho Ferreira Guiné
person.givenNameRaquel
person.identifierhttps://scholar.google.pt/citations?user=abFDovIAAAAJ&hl=pt-PT
person.identifier.ciencia-id8B13-5492-0F23
person.identifier.orcid0000-0003-0595-6805
person.identifier.scopus-author-id6603138390
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication59580952-77cc-4e4e-ae90-527a8b994f9f
relation.isAuthorOfPublication.latestForDiscovery59580952-77cc-4e4e-ae90-527a8b994f9f

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