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Marketing capabilities in exporting companies

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dc.contributor.authorVicente, Margarida
dc.contributor.authorSeabra, Cláudia
dc.contributor.authorAntunes, Maria José
dc.date.accessioned2017-02-02T09:05:57Z
dc.date.available2017-02-02T09:05:57Z
dc.date.issued2017
dc.description.abstractThe export marketing literature has demonstrated that marketing capabilities are key drivers of export market effectiveness. However, researchers highlight the need to understand better the antecedents that may influence the development of marketing capabilities in export markets. Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to the development of marketing capabilities, and the effect all these factors will have on export market effectiveness. We use a survey data of 471 exporting manufacturing companies based in Portugal to test the relationships between the constructs analysed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows companies to develop superior marketing capabilities. Both export commitment and two marketing capabilities, specifically product development and communication, have a direct impact on export market effectiveness. The results provide guidelines for managers and generate new directions for future research works.pt_PT
dc.description.versioninfo:eu-repo/semantics/acceptedVersionpt_PT
dc.identifier.citationVicente, M., Seabra, C., & Antunes, M. J. (2017). Marketing capabilities in exporting companies. Revista Portuguesa de Marketing, 38(35), 77–97.pt_PT
dc.identifier.issn0873-2949
dc.identifier.urihttp://hdl.handle.net/10400.19/4304
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherTalent-SGPSpt_PT
dc.relationThe Portuguese Foundation for Science and Technology (FCT) through the project PEst-OE/CED/UI4016/2014, and the Center for Studies in Education, Technologies and Health (CI&DETS).pt_PT
dc.subjectExport commitmentpt_PT
dc.subjectInnovativenesspt_PT
dc.subjectMarketing capabilitiespt_PT
dc.subjectExport market effectivenesspt_PT
dc.titleMarketing capabilities in exporting companiespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage97pt_PT
oaire.citation.issue35pt_PT
oaire.citation.startPage77pt_PT
oaire.citation.titleRevista Portuguesa de Marketingpt_PT
oaire.citation.volume38pt_PT
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT

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