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Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era

dc.contributor.authorSkalkos, Dimitris
dc.contributor.authorKosma, Ioanna S.
dc.contributor.authorVasiliou, Areti
dc.contributor.authorGuiné, Raquel
dc.date.accessioned2022-06-03T15:53:40Z
dc.date.available2022-06-03T15:53:40Z
dc.date.issued2021
dc.description.abstractWe are entering a new, unprecedented global economic and social era following the COVID-19 pandemic, in which there will be opportunities and threats for the goods and services provided. Traditional foods (TFs) could have their chances in the new food chain which will be developed, as long as they become the food of choice for the consumers of the future. This paper investigates consumers’ trust in Greek TFs, and northwest Greek TFs, in order to assess their potential consumption in the new economy. Trust was tested using the variables of safety, healthiness, sustainability, authenticity and taste, assessing consumers’ confidence and satisfaction with the TFs, their raw materials, and the technologies used for their production. A self-response questionnaire survey was carried out in May and June 2021 on a sample of 548 participants through the Google platform. In order to analyze the data, basic descriptive statistical tools were used, combined with crosstabs and chi-square tests. The results show that the participants trust the Greek TFs because they “strongly agree” by an average of 20%, and “agree” by an average of 50% that they are safe, healthy, sustainable, authentic and tasty. A similar pattern was recorded for the regional northwest Greek TFs as well. These results indicate that TFs could be the food of choice because they bear consumers’ trust in the coming “new normality”, where trust will be a major factor of choice for the purchase of goods and services.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSkalkos D, Kosma IS, Vasiliou A, Guiné RPF. (2021) Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era. In Skalkos D (Eds) Innovative Agrifood Supply Chain in the Post-COVID 19 Era. Chapter, pp. 73-91, MDPI, Basel, Switzerland.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.19/7266
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.subjecttraditional foodspt_PT
dc.subjectconsumer trustpt_PT
dc.subjectconfidence and satisfactionpt_PT
dc.subjectquestionnaire surveypt_PT
dc.subjectpost COVID-19 periodpt_PT
dc.titleConsumers’ Trust in Greek Traditional Foods in the Post COVID-19 Erapt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage91pt_PT
oaire.citation.startPage73pt_PT
oaire.citation.titleInnovative Agrifood Supply Chain in the Post-COVID 19 Erapt_PT
person.familyNamede Pinho Ferreira Guiné
person.givenNameRaquel
person.identifierhttps://scholar.google.pt/citations?user=abFDovIAAAAJ&hl=pt-PT
person.identifier.ciencia-id8B13-5492-0F23
person.identifier.orcid0000-0003-0595-6805
person.identifier.scopus-author-id6603138390
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication59580952-77cc-4e4e-ae90-527a8b994f9f
relation.isAuthorOfPublication.latestForDiscovery59580952-77cc-4e4e-ae90-527a8b994f9f

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