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Advisor(s)
Abstract(s)
It is recognized that teachers have sought to innovate their methods of presenting content and, today, they
have at their disposal a variety of support resources that did not have before. These potentialities have
changed the way classes are taught today and the dynamics are, in most cases, different from what existed
a few decades ago. Among the resources available for teaching, exhibition of videos in the classroom seems
to have very relevant effects, both on students' learning and on their greater involvement in activities.
However, this is not always the case and the videos presented by teachers do not have the desired effects
on students.
Thus, based on the assumption that greater immersion in video activates positive behaviors in classrooms,
this study seeks to analyze, through a conceptual model, the antecedents of “Narrative Transportation”
(immersion in video).
In this sense, a video was presented to 107 students from a degree in Advertising and Public Relations,
whose narrative is based on fun. After the presentation of the video, data was collected through the
application of a questionnaire.
Through a causal relationship model, the research work reveals that, in addition to the structure of the video
narrative (Narrative Structure), the variable “Joy” (Fun) acts as one of the antecedents of “Narrative
Transportation”.
These results thus suggest to teachers that the presentation of videos in the classroom, with narratives that
involve fun and with clear structures, has benefits in immersing students in the content and narratives
presented and in the involvement in the classroom.
Description
Keywords
Narrative Transportation video ad education