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The ethical primacy of advertising rhetoric

dc.contributor.authorBarroso, Paulo M.
dc.date.accessioned2018-06-21T14:02:05Z
dc.date.available2018-06-21T14:02:05Z
dc.date.issued2014
dc.date.updated2018-06-20T22:41:21Z
dc.description.abstractWhat is the relationship between advertising and morals (this one as an object of ethical reflection)? Advertising does not depend on morality, but it can be moral or immoral. If advertising uses speech power to become effective, it is a rhetorical or a persuasive speech art requiring an ethical caution, because the goals are determined and do not justify the means. Advertising takes an ethical dimension, especially when it follows a cunning, fallacious or deceptive strategy. The topic of ethics is, sic et simpliciter , rational, dialectical and reflexive. Ethical issues are, as a rule, aporias . Thus, this paper focuses on a critical analysis of ethics in advertising and communication. The methodology is reflected in the conceptualization and questioning of advertising ethics as an aesthetic of rhetorical speech.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier1645-2089en_US
dc.identifier.citationBarroso, Paulo M.The ethical primacy of advertising rhetoric, Revista de Comunicação e Sociedade, 25, 360-375, 2014.pt_PT
dc.identifier.issn1645-2089
dc.identifier.urihttp://hdl.handle.net/10400.19/4986
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectAdvertisingpt_PT
dc.subjectethicspt_PT
dc.subjectmass-communicationpt_PT
dc.subjectrhetoricpt_PT
dc.subjectsecularizationpt_PT
dc.titleThe ethical primacy of advertising rhetoricpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage375pt_PT
oaire.citation.startPage360pt_PT
oaire.citation.titleRevista de Comunicação e Sociedadept_PT
oaire.citation.volume25pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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