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Autores
Orientador(es)
Resumo(s)
Although there is a vast amount of literature on website evaluation,
relatively little has been written about the analysis of websites of small and
medium-sized enterprises (SME). This paper examines a comprehensive set of
content and design features of 915 websites of Portuguese SME, as well as the
relationship between these features and enterprise size. The results indicate that
the majority of the websites are used to convey information, rather than to
make transactions, support networking and collaboration or to interact
dynamically with users. Accessibility or privacy and security features are not
common among websites. Web 2.0 features have a low presence in SME
websites, but social media emerged as a construct. In contrast with existing
literature, the study has found that website content and design features are
positively related with enterprise size. The contributions and implications are
discussed together with avenues for further research.
Descrição
Palavras-chave
SME small and medium-sized enterprises e-commerce corporate websites website content website design
Contexto Educativo
Citação
Lopes, L. A., & Melão, N. F. (2016). Website content and design in SME: insights from Portugal. International Journal of Electronic Business, 13(1), 70–97.
Editora
Inderscience