ESTGV - DG - Artigo em ata de evento científico internacional
Permanent URI for this collection
Browse
Browsing ESTGV - DG - Artigo em ata de evento científico internacional by Author "Amorim, Marlene"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- Digital Transformation: A Literature Review and Guidelines for Future ResearchPublication . Reis, João; Amorim, Marlene; Melão, Nuno; Matos, PatríciaThe aim of this paper is to provide insights regarding the state of the art of Digital Transformation, and to propose avenues for future research. Using a systematic literature review of 206 peer-reviewed articles, this paper provides an overview of the literature. Among other things, the findings indicate that managers should adapt their business strategy to a new digital reality. This mainly results in the adaptation of processes and operations management. Scholars, for the other side, are also facing challenges, as prior research may not have identified all the opportunities and challenges of Digital Transformation. Furthermore, while the Digital Transformation has expanded to all sectors of activity there are some areas with more prospects of being developed in the future than others.
- Omni-Channel Service Architectures in a Technology-Based Business Network: An Empirical InsightPublication . Reis, João; Amorim, Marlene; Melão, NunoThis article investigates the existing omni-channel service architectures in the front-office of technology-based business networks. It discusses the implications from the existing alignment between the network-preferred channel with other channels and clients. The methodological approach is qualitative, exploratory in nature, and employs case study research in a large private retail bank in Portugal. It includes multiple sources of data collection for corroboration purposes, including semi-structured interviews, direct observation and institutional documents. Although we have identified four types of omni-channel architectures in a business network context, the case analysis revealed that only two of them meet all the requirements, namely: the mixed services and pure virtual services. For academics this is the first attempt to discuss a growing topic in the operations management literature. Thus, this study may also help practitioners to understand the challenges they may have to deal with an omni-channel strategy in a business network context.