ESTGV - DMAT - Artigo em revista científica, indexada ao WoS/Scopus
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Browsing ESTGV - DMAT - Artigo em revista científica, indexada ao WoS/Scopus by Author "Amaro, Suzanne"
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- A closer look at Santiago de Compostela's pilgrims through the lens of motivationsPublication . Amaro, Suzanne; Antunes, Angela; Henriques, CarlaThis study aims to identify pilgrims’ motivations to undertake the Camiño de Santiago and examine differences regarding socio demographics and other characteristics. An online questionnaire was used to collect data from pilgrims that had travelled the Camiño de Santiago. A total of 1,140 valid responses was collected from 45 different nationalities. The results indicate that pilgrims are mostly motivated by spiritual aspects, by wanting new experiences and for the nature and sports experience. Interestingly, religious motivations are the least important. The study also found that motivations differ according to several factors such as gender, nationality and the way the pilgrims undertook their journey. The findings of this study offer a better understanding of modern pilgrims, providing useful insights to stakeholders.
- Motivation-Based Segmentation of Visitors to a UNESCO Global GeoparkPublication . Amaro, Suzanne; Balula Chaves, Naír; Henriques, Carla; Barroco, CristinaGiven the sustained growth that Geotourism has experienced worldwide, it is crucial to gain a better understanding of geotourists. Therefore, this study aims to examine visitors’ motivations for visiting geoparks, segment them accordingly, and characterize each segment. An online questionnaire was developed to collect information from visitors of the Arouca Geopark—UNESCO Global Geopark and was completed by 607 who had visited this park at least once. Respondents were asked about their motivations for visiting the park using 18 items that were combined into fve dimensions through exploratory factor analysis. These dimensions (Escape, Relaxation and Enjoyment, Novelty Seeking and Nature, Knowledge, Socialization, and Sports and Adrenaline) were the basis for a cluster analysis that revealed four segments of visitors: the Want it All Geotourists (representing 27% of the sample), that have the highest levels for all motivations; the True Geotourists (19.9%) which highest levels of motivations were on the three motivations that typically defne a geotourist: nature/adventure, knowledge seeking, and socialization; the Sensation Seekers (34.4%) whose strongest motivations were sports/adrenaline and escape from routine; the Accidental Geotourists (18.6%) who scored lowest for all motivations and are motivated essentially by the escape from routine and by nature/adventure. These segments were then further profled based on other variables such as age, gender, satisfaction, and quality of experience. The segmentation and description of each segment found in this study provide a better understanding of the typology of visitors to geoparks, which is crucial for better management of such places.