ESTGV - DG - Artigo em revista científica, não indexada ao WoS/Scopus
Permanent URI for this collection
Browse
Browsing ESTGV - DG - Artigo em revista científica, não indexada ao WoS/Scopus by Author "Antunes, Maria José"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- Marketing capabilities in exporting companiesPublication . Vicente, Margarida; Seabra, Cláudia; Antunes, Maria JoséThe export marketing literature has demonstrated that marketing capabilities are key drivers of export market effectiveness. However, researchers highlight the need to understand better the antecedents that may influence the development of marketing capabilities in export markets. Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to the development of marketing capabilities, and the effect all these factors will have on export market effectiveness. We use a survey data of 471 exporting manufacturing companies based in Portugal to test the relationships between the constructs analysed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows companies to develop superior marketing capabilities. Both export commitment and two marketing capabilities, specifically product development and communication, have a direct impact on export market effectiveness. The results provide guidelines for managers and generate new directions for future research works.
- Vitiviniculture, environment and biodiversity: sustainability actionsPublication . Figueiredo, Antonio; Rodrigues, António; Vicente, Margarida; Antunes, Maria JoséThe rational use of resources is currently a widely discussed topic in any organization, although it takes on greater importance in those of productive scope. Measures of different levels − strategic, tactical or operational − are increasingly being implemented, so it is pertinent to analyze their effect on the distinct dimensions of sustainability: environmental, economic and social. Any strategic process must go through those that are considered the four crucial stages: analysis, formulation, implementation and control. The perfect knowledge of the environment and its emerging needs and concerns along with an in-depth survey of the internal situation of the organizations will allow us to achieve truly differentiating levels of excellence. This research, carried out in a wine-producing organization – Adega Cooperativa de Mangualde – identifies its crucial activities, the main strategic, tactical and operational actions that have been implemented in the last eight years, fits them into the above-mentioned dimensions of ustainability and determines its relative weights. Particular emphasis is placed on grapes suppliers − the capital holders −, as regards their mode of production and its impact on biodiversity and the environment. Raising public awareness of this issue is of great importance and people should be encouraged to alter their behaviour by changing some attitudes in everyday life. This awareness to achieve sustainable development becomes even more important insofar as it is a cooperative institution with a management model of well-defined specific characteristics.