Browsing by Author "Trendel, Olivier"
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- The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?Publication . Ferreira, Bruno; Capelli, Sonia; Trendel, OlivierThis study examines the effects of congruency between the texture of the packaging and the texture of the product. Three experiments on chocolate tasting reveal that when the texture of the product is not congruent with the texture of the packaging, this leads to a disconfirmation of expectations and a lower evaluation of the taste of chocolate.
- Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile StimulationPublication . Ferreira, Bruno; Capelli, Sonia; Trendel, OlivierThis study analyses the effectiveness of textured packaging and the moderating roles of tactile stimulation and an individual level variable, the NFT instrumental dimension. We show that touching a first product can fulfill the need for touch and potentially decrease or suppress the visual effect of texture of subsequent products.