Repository logo

Browsing by Issue Date, starting with "2022-05-13"

Filter results by year or month
Now showing 1 - 2 of 2
  • The Future of Brand Awareness and Brand Loyalty on Travel Agencies
    Publication . Santos, Sara; Monteiro, Joana; Santo, Pedro Espírito; Augusto, Luísa; Oliveira, Adriana
    Tourism has emerged as one of the great activities of the 21st century; however, due to globalization and the development of the Internet, travel agencies see some of their business principles being changed by new technologies. Furthermore, the impacts of the pandemic crisis (SARS-COV2) have been highly negative. In the field of tourism, travel agencies have been one of the parts that have undergone the most changes. Countless people have gone to a travel agency to book their trips in the past decade. However, this process is not always carried out in the same way. With the appearance and constant development of new technologies, the first online travel agencies emerged. In addition, the consumer becomes increasingly independent in their travel purchases, and the travel agent's work is limited. Online travel agencies advertise more, offering more attractive prices and other conditions that attract customers to buy their trips without going to a travel agency in a physical space. The relationship between agency and tourist is essentially online. Thus, it is essential to analyze the role of travel agents who have their physical spaces open and intend to increase their business by strengthening customer relationships. It is necessary to focus on consumer trust and loyalty while creating and establishing brand or company value. Thus, the results obtained in this study, through a self-administered questionnaire, from a sample of 512 observations, demonstrate that the perceived quality of the relationship influences the brand's awareness and customer loyalty: consumer satisfaction and trust. In this context, this study highlights the importance of the human relationship in selling tourist products and the tourist's previous experience in loyalty to the travel agency.
    2022-05-13Journal article Restricted access Show more
  • Co-creation & design ¿ Living heritage routes project: memories itineraries for the city of Lamego
    Publication . Fernandes, Didiana; Marques dos Santos, Paula Alexandra; Pereira Vieira, Isabel Cristina
    The “Living heritage routes” project aims to interpret a given geographical area for tourism - the city of Lamego - based on the visual/oral perceptions and memories of the residents, so that it is possible to create tourist proposals, based on co-creation, that involve the local community, students and cultural agents through the ontemporary interpretation of the space. The project has three istinct phases: 1st survey of the material and immaterial cultural heritage; 2nd elaboration of tourist itineraries and 3rd realization of an event that promotes and divulges the project - through a historical recreation of the space. The main objectives of this study were to involve the local population in projects that aim to recover and promote the local tangible and intangible cultural heritage. We believe that it is possible to create new cultural and artistic products, such as thematic itineraries, based on the image, perceptions and memories of the resident population, which can attract more visitors, improving the development of sustainable tourism aimed at local culture promoting. The methodology of this project, as far as its 1st phase is concerned, went through a qualitative approach, using mental maps, accompanied by interview, as a method of enquiry, in order to understand the local community's perception of their urban space. The analysis and interpretation of the mental maps will follow the methodology presented by Kozel (2007). The results obtained through a first analysis of the interviews and the mental maps, applied to 40 residents of the city of Lamego from four different age groups allowed, in a first preliminary analysis, the identification of new natural and cultural tangible and intangible heritage resources, as well as the identification of several points connected to the singularity and identity of the city and its districts. It was also clear that the connection of residents to their districts influences the way they perceive the city, as well as its symbolic and representational icons. The results reinforce the importance of involving residents, in the cocreation of heritage tourism products, allowing the construction and renewal of the tourism offer in small historical towns
    2022-05-13Research article Open access Show more