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- Analysis of the factors that influence the success of relationship marketing in academic libraries.Publication . Figueiredo, Elisabeth; Pereira, Paulo; Ribeiro, Célia; Passos, Clotilde; Antunes, JoaquimPurpose: This study aims to identify the main dimensions of relationship marketing that have the greatest impact on users’ satisfaction and loyalty in academic libraries. Design/methodology/approach: A quantitative study was conducted. Data were collected through a questionnaire survey, directed to the users of four libraries of Universidade Católica Portuguesa, which resulted a total of 292 valid responses. The necessary sample size for the completion of this study was calculated based on Daniel's calculator Soper. Statistical Package for Social Sciences (SPSS 27.0) software and structural equation methods were use to test the proposed model. Originality: This study contributes to the existing literature by examining the specific dimensions of relationship marketing that are most influential in the context of university libraries. While prior research has explored relationship marketing in various contexts, this study focuses on the unique environment of academic libraries, thereby providing novel insights into enhancing user satisfaction and fostering loyalty among library users. Findings: The results show that the relationship marketing dimensions that contribute the most to users’ satisfaction and loyalty are: "relational behaviour", "understanding needs" and "quality of services". Additionally, the study identifies the positive relationship between user satisfaction and loyalty, emphasizing the critical role of relationship marketing in fostering long-term user loyalty in the academic library setting. Theoretical/methodological contributions: Increase of scientific knowledge through the validation of a relationship marketing model, through which its implications for the management of university libraries are evidenced. Practical implications: Understanding the main dimensions of relationship marketing that impact user satisfaction and loyalty allows library managers to adapt their strategies and services to motivate and attract users to their spaces and to better meet their needs.
- The inclusion of a student with trisomy 21 in the 2nd cycle of basic education, a peer perception: A case studyPublication . Campos, Sofia; Batista, V.; Ferreira, Manuela; Martins, C.; Batoca Silva, Ernestina; Margarida Correia Balula Chaves, Cláudia; Martins, Rosa; Ribeiro, Célia; Cardoso, Ana PaulaThis study aims to evaluate the perception of students in a class of the 2nd cycle of basic education about the inclusion of a colleague with Trisomy 21. It is intended to verify if the students believe they can gain anything by having a colleague with Trisomy 21 attending the same class, to find out how he handles the relationship among peers and to know their opinion on what teachers do to help a colleague with Trisomy 21 in the context of the classroom. The type of study was the exploratory approach using the semi-structured interview, the sociometric tests, and the game Friends Tree. The sample for this study was 17 pupils in a class of the 2nd cycle of basic education, aged between 10 and 12 years. The student with Trisomy 21 is 11 years old. The collected data through interviews were subjected to content analysis, in which it was found that most pupils reveal a positive perception towards the inclusion of the colleague with Trisomy 21 in their class. Also, the sociometric tests data showed, in general, that the pupil with Trisomy 21 is also chosen for certain activities by their peers, although less frequently. Regarding the results of the game Friends Tree, we were able to reach the conclusion that the pupil with Trisomy 21 was considered a very special friend for a couple of male students. There were other boys who considered him a special friend, although it was not their first option.