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- The Fishermans Route - Project of sustainability and pedagogical practices.Publication . Soeiro De Carvalho, Ana Branca; Carvalho, Milena; Martins, Susana; Santos, EleonoraThe Fisherman's Route is a collaborative project implemented through training and pedagogical innovation and the integration of final year students from LCTDI (ISCAP-P.Porto) in the curricular unit of Internship for the application of the skills of the Information Professional (IP) for the 21st century. Informational heritage makes it possible to create and enrich tourist activities based on local culture, promoting sustainable and local economic development, as well as safeguarding heritage, through the transfer of knowledge from the IP skills acquired at LCTDI. Through semi-structured interviews with members of the fishing communities of Caxinas and Poça da Barca and the analysis of documents, a survey of the informational heritage linked to fishing practices was carried out. The results of the project are presented, which is assumed as a model for local development, valuing traditions and preserving the informational heritage linked to the fishing activity. The importance of the competences that the IP holds in different work realities is inferred.
- THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0Publication . Soeiro De Carvalho, Ana BrancaThis paper has attempted to reveal the transformative influence of technology in tourism activities. According to Amadeus Travel Intelligence, the future travel industry isn’t just about moving people from A to B, unveiling new destinations, or organising trips. Megatrends in digital technology and society are connected with “Digital trends in tourism”. Marketing 4.0 emerged in consequence of various changes sourced from intense global competition, new type of consumers and rapid development in technologies (Vassileva, 2017, p. 47-56).. Instead it is about a thoroughly progressive, completely 360-degree view of the traveller and everything that goes into creating special, unique,memorable experiences. Digital Tourism has in the literature many different names and are diferente its application as DT – digital tourism, e-Tourism – electronic tourism and e-tourist – electronic tourist (Gelter, 2017).