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- Tourism information platform for low-density territories: the Douro regionPublication . Vieira, Isabel; Gama, Ricardo; Fernandes, Didiana; Oliveira, Isabel; Mota, Miguel Ângelo Sousa Dias Ferreira daDispersion of touristic information is a recognised problem in low-density territories, limiting its potential for tourism development. Thus, a tourist information system (TIS) is proposed as well as a methodological model for touristic information management, to interconnect various tourism agents. The model was applied to the Portuguese Douro region as technological solutions are crucial for the promotion, and sustainable management of this territorial typology. The methodology consists of three phases. First, a survey was conducted on tourism resources focusing on the Douro municipalities, and different categories of points of interest (POI) were identified. Second, data was standardised and validated before inserting it on a purpose-built TIS. Third, a set of web services were made available to promote the development of third-party applications. This work is the foundation for establishing new dynamics to promote the emergence of new technological solutions that represent an instrument to manage, and disseminate information.
- Cultural Indicators as a Tool for Assessing Sustainable Development in the Alto Douro Wine RegionPublication . Mota, Miguel Ângelo Sousa Dias Ferreira da; Silva, Andreia; Vieira, Isabel; Fernandes, Didiana; Rodrigues, AnaCulture has been particularly emphasised over the years in discussions about sustainable development, being considered as one of its fundamental pillars alongside the environmental, economic, and social dimensions. The measurement of the impact of culture on sustainable development is still very incipient, so the purpose of this study is to study how culture can influence the sustainable development of the Alto Douro Wine Region, using the tool designed by UNESCO, the UNESCO Thematic Indicators for Culture in the 2030 Agenda. The methodology adopted was based on the collection of secondary, qualitative, and quantitative data. It was intended to propose a specific methodological tool, by selecting a set of 6 indicators, among the 22 proposed by the UNESCO tool, which were considered the most relevant considering the effort and cost of obtaining them. The results obtained revealed that there was a positive evolution of the cultural sector in the territory, after its integration by UNESCO in the World Heritage List, capable of promoting
- Seasonality mitigation strategies - The case of the Douro MuseumPublication . Fernandes, Didiana; Vieira, Isabel; Cardoso, Fernando; Guia, Ana; Rodrigues, Ana PaulaSeasonality covers various sectors of economic activity, from primary to tertiary, being tourism, specifically in this study, culture and museums, very affected by this phenomenon. In a way, this constraint is predictable in this sector, and this predictability may allow the anticipation of supply strategies that can counteract this manifestation and stimulate the stability of demand throughout the year. Examples include market variation, pricing policy and the experience provided, whereby promotion should reflect distinct activity and event packages. This research was conducted as a starting point to help combat the seasonality evident in the Douro Museum located in the Alto Douro Region. An exploratory case study combining qualitative research methods was conducted to deepen the understanding of this complex phenomenon. We hope that this research reveals the importance of the enlargement of innovative and transversal cultural tourism products, in the planning and development of tourism in Alto Douro and, in particular, in the Douro Museum, facing the so called low season in tourism.