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Antunes, Maria José

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7312-A8F3-B957
0000-0001-9887-0079

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Author: Herstein, Ram × Subject: Backpackers ×

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  • WOM antecedents in backpacker travelers
    Publication . Alves, Sandra; Abrantes, José Luís; Antunes, Maria José; Seabra, Cláudia; Herstein, Ram
    This study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries.
    2016-05Journal article Restricted access Show more