| Nome: | Descrição: | Tamanho: | Formato: | |
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| JBR_WOM_antecedents_in_backpacker_travelers | 463.23 KB | Adobe PDF |
Orientador(es)
Resumo(s)
This study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries.
Descrição
Palavras-chave
Backpackers Word-of-Mouth Social interaction Motivations Sense of belonging
Contexto Educativo
Citação
Alves, S., Abrantes, J. L., Antunes, M. J., Seabra, C., & Herstein, R. (2015). WOM antecedents in backpacker travelers. Journal of Business Research, 69(5), 1851–1856. http://doi.org/10.1016/j.jbusres.2015.10.068
Editora
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