Publication
A Transagri na era digital
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| datacite.subject.fos | Marketing | pt_PT |
| dc.contributor.advisor | Pinheiro, Paula Sofia Neta Vasconcelos | |
| dc.contributor.author | Correia, Tânia de Fátima Luciano | |
| dc.date.accessioned | 2024-01-12T12:11:24Z | |
| dc.date.available | 2024-01-12T12:11:24Z | |
| dc.date.issued | 2023-11-30 | |
| dc.date.submitted | 2023-10-04 | |
| dc.description.abstract | No segundo ciclo de estudos, do curso de Marketing realizado na Escola Superior de Tecnologia e Gestão de Viseu, foi realizado um estágio curricular na empresa Transagri. Este relatório explana de forma clara as estratégias desenvolvidas durante os seis meses de estágio, tendo como tema “A Transagri na era Digital”. As estratégias desenvolvidas neste relatório centraram-se em dinamizar a Transagri para o mercado digital. As áreas que se desenvolverem foram as redes sociais e a Loja online da Transagri. A revisão de literatura foi composta pelos seguintes temas: O marketing e sua respetiva globalização, o que é o marketing digital (MD), SEO (Search Engine Optimization), SEM (Search Engine Marketing), landing pages, CRM (Customer Relationship Mangement), Inbound Marketing, Funil de Vendas, análise de SWOT e PESTEL, e as respetivas métricas como indicadores de marketing. Este relatório foi realizado em duas partes, a parte teórica e a parte prática. No que diz respeito à parte teórica são explicados os temas mais relevantes do marketing digital, a nível prático, são explanadas as estratégias digitais que foram implementadas, assim como os softwares que auxiliaram neste processo de colocar a Transagri na era Digital. | pt_PT |
| dc.description.abstract | ABSTRACT: During the second cycle of studies on the Marketing course at the Viseu School of Technology and Management, a curricular internship was carried out at the company Transagri. This report clearly explains the strategies developed during the six-month internship, with the theme "Transagri in the Digital Age". The central aim of this report was to energise Transagri for the digital market. The areas that were developed were social networks and Transagri's online shop. The literature review consisted of the following topics: marketing and its globalisation, what is digital marketing (DM), SEO (Search Engine Optimisation), SEM (Search Engine Marketing), landing pages, CRM (Customer Relationship Management), Inbound Marketing, Sales Funnel, SWOT and PESTEL analysis, and the respective metrics as marketing indicators. This report is in two parts, the theoretical part and the practical part. With regard to the theoretical part, the most relevant topics in digital marketing are explained. On a practical level, the strategies that were implemented are detailed, as well as the software that helped in this process of bringing Transagri into the digital. This report was made in two parts, the theoretical part, and the practical part. Regarding the theoretical part, the most relevant themes of digital marketing are explained, at the practical level, the strategies that were implemented are presented, as well as the software that helped in this process of placing “Transagri” in the Digital Age. | pt_PT |
| dc.identifier.tid | 203461460 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.19/8155 | |
| dc.language.iso | por | pt_PT |
| dc.subject | Turismo sustentável | pt_PT |
| dc.subject | Sustentabilidade | pt_PT |
| dc.subject | Arquipélago dos Bijagós | pt_PT |
| dc.title | A Transagri na era digital | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing | pt_PT |
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