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Advisor(s)
Abstract(s)
Portugal provides a large number of factors that boost the development of the
national equestrian tourism. It represents an opportunity for the qualification and
differentiation of the national tourism, to stimulate rural economies, to combat
seasonality and asymmetries.This study want to understand the importance, for the
equestrian tourist, of the critical success factors such as the Lusitano horse, the
national equestrian culture, the landscape diversity, among others. Also, how they
can contribute to the differentiation of the national equestrian tourism for international
destinations that are already deployed in the market.For this study is crucial to know
the perspective of those involved in the various equestrian tourism activities. In this
sense, a group of companies were selected and exploratory interviews were
conducted that contributed to important outputs in the construction of the
questionnaire.The research was attended by 110 individuals, with different profiles,
motivations and types of involvement. From the analysis, it is concluded that the
critical success factors are significant in motivating equestrian tourists, namely the
quality of equestrian infrastructures, the Lusitano horse, the hospitality, among
others. It is also possible to analyze that the equestrian tourist demonstrates a
strong commitment: they are knowledgeable, read a lot about riding and belong to
equestrian clubs.Finally, the factor analysis highlight the agreement between
participants and a significant number of statements made in the questionnaire related
to motivation and involvement. It is possible to conclude that equestrian tourists look
for relaxing moments and opportunities to expand their equestrian knowledge.
Description
Keywords
Equestrian Tourism Differentiation Consumer behavior Motivation Involvement Lusitano horse
Citation
Publisher
Instituto Politécnico de Leiria