ESTGV - DG - Documentos de congressos (comunicações, posters, actas)
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- Enhancing students’ digital learning experiences across culturesPublication . Martins, Maria de LurdesThe challenges of multiculturalism and multimodal forms of communication have brought to the fore the need to (re)examine the way English as Foreign Language (EFL) is taught and learned. This no longer seen as the sole responsibility of educational institutions but as a life-long process arising from learning through personal and professional experience and through various channels. This paper reports on a telecollaboration project - European Dialogue Project (EDP) - and examines mutual contributions of Web 2.0 technologies and EFL to each other, and the challenges in designing and implementing collaboration projects across cultures. In order to become competent communicators in collaborative technology mediated projects, students need not only to develop some technical skills, allowing them to know how to use the different tools, but also be familiar with a range of social practices and behaviours associated with collaborating online. The challenge is, undoubtedly, to promote these skills and attitudes in parallel with teaching EFL. In the EDP, students, working in international teams, had to discuss and compare the values shared by young people in Italy, Portugal, Germany and France, being in charge of designing and carrying out a collaborative survey to assess students’ views on specific topics The aim of the project was encouraging autonomous communication in English, also sensitising them towards digital global communication practices in real-life scenarios.
- Exploring collaborative Web 2.0 mediated EFL learning across culturesPublication . Maria, Maria de LurdesThe challenges of multiculturalism and multimodal forms of communication have brought to the fore the need to (re)examine the way English as Foreign Language (EFL) is taught and learned. This no longer seen as the sole responsibility of educational institutions but as a life-long process arising from learning through personal and professional experience and through various channels. This article reports on a telecollaboration project - European Dialogue Project (EDP) - and examines mutual contributions of Web 2.0 technologies and EFL to each other, and the challenges in designing and implementing collaboration projects across cultures. In order to become competent communicators in collaborative technology mediated projects, students need not only to develop some technical skills, allowing them to know how to use the different tools, but also be familiar with a range of social practices and behaviours associated with collaborating online. The challenge is, undoubtedly, to promote these skills and attitudes in parallel with teaching EFL. In the EDP, students, working in international teams, had to discuss and compare the values shared by young people in Italy, Portugal, Germany and France, being in charge of designing and carrying out a collaborative survey to assess students’ views on specific topics The aim of the project was encouraging autonomous communication in English, also sensitising them towards digital global communication practices in real-life scenarios. Data analysis highlights learner-centeredness, and the fact that the learning environment encouraged students to negotiate meaning, collaborate, solve problems or improve understanding of intercultural communication, thus playing a role as active stakeholders in today’s globalised world.
- O que leva as pessoas a visitar a Região do DouroPublication . Costa, Adriano; Antunes, JoaquimPara os países e em particular para os destinos turísticos é importante saber o que leva as pessoas a esse destino e que o destino tem para oferecer aos turistas. Assim, o sucesso do marketing dos destinos turísticos depende muito do conhecimento das motivações de viagem dos turistas, e das razões que levam a que o mesmo viste uma região em detrimento de outra. Este estudo adotou um modelo baseado nas motivações push e pull, como ferramenta concetual. Com a pouca informação disponível a respeito das pessoas que visitam o Douro, nomeadamente no que diz respeito aos fatores motivacionais, procurou-se fazer um levantamento exaustivo para identificar os mesmos. Deste modo, foram feitas entrevistas exploratórias, uma revisão bibliográfica em termos de motivações push e pull e de seguida foi aplicado um inquérito para identificar as principais motivações destes turistas. Os turistas identificaram diferentes tipos de motivações com diferentes pesos e influencia no seu comportamento. Estes resultados podem ter implicações importantes no marketing da região do Douro, especialmente na identificação das motivações e consequente segmentação de mercados, na criação de pacotes turísticos, na promoção do destino, bem como nas decisões de desenvolvimento que se possa adotar para o mesmo.
- A eficácia da comunicação organizacional: estudo aplicado à associação empresarial AIRVPublication . Pinto, Ana; Antunes, Joaquim; Barros, SamuelAssiste-se, atualmente, a uma grande competitividade empresarial, obrigando os empresários a adaptarem-se a uma nova realidade, de modo a assegurar a sua permanência no mercado. Mudanças comportamentais dos empresários e modernas formas de gestão tornaram-se indispensáveis para a garantia de um futuro próspero para os seus negócios. As associações empresariais, à semelhança de outras organizações, precisam de ser ágeis, conforme exige o mercado, tornando-se entidades articuladoras e prestadoras de serviços para os seus associados, preocupando-se, cada vez mais, com a comunicação. Esta assume um papel de extrema importância, funcionando como elo de ligação entre a associação empresarial e o seu target - os seus associados. Com este estudo pretende-se perceber a forma como a comunicação organizacional é encarada e tratada nas associações empresariais, mais em pormenor, na Associação Empresarial da Região de Viseu – AIRV. Nesse sentido, foi efetuada uma pesquisa bibliográfica, complementada com um estudo empírico, realizado através de entrevista e inquérito aos associados da AIRV. Em termos de resultados, os associados consideram que a AIRV representa corretamente os seus interesses, sendo que a comunicação entre ambos é eficaz. Conclui-se que a relação entre as empresas e a AIRV é, de um modo geral, positiva e de proximidade entre ambas, que convém fortificar.
- Contributos para um plano estratégico para o turismo do Porto Santo: a importância do geoturismoPublication . Castro, Cristina; Antunes, Joaquim; Barros, SamuelEste trabalho pretende dar um contributo para um plano estratégico para o turismo do Porto Santo e tem como finalidade principal demonstrar o interesse do Geoturismo no mercado turístico desta ilha, designadamente no âmbito do combate à sazonalidade, um dos principais problemas do turismo deste território insular integrado na Região Autónoma da Madeira. Para além de uma breve revisão da literatura sobre os temas envolvidos, a metodologia assenta num trabalho empírico de análise estratégica que inclui a realização de uma série de entrevistas às entidades responsáveis pelo turismo do Porto Santo e a alguns empresários locais. As conclusões apontam no sentido de que Porto Santo tem todas as condições para o desenvolvimento do Geoturismo, devido ao seu património natural, em particular a sua componente geológica, geomorfológica e a sua geodiversidade. São propostos vários produtos e apostas em determinados públicos-alvo que certamente poderão contribuir para um melhor desenvolvimento turístico da ilha.
- Intentions to use a Pilgrimage App: Which Features Really Matter?Publication . Antunes, Angela; Amaro, SuzanneAlthough there are several studies focusing on the use of mobile devices by tourists, there is limited research regarding the use of new technologies by pilgrims, frequently recognized as religious tourists. The features provided by travel apps could be particularly useful for pilgrims along their pilgrimage, providing them with information such as the best route to take or a place to stay. Therefore, the main aim of this study is to examine which features pilgrims most value in a pilgrimage app and to determine which ones influence pilgrims’ intention to use a pilgrimage app. The study employed a qualitative and qualitative approach to understand pilgrims’ needs during their journey and their use of new technologies. First, 11 in-depth interviews were conducted to collect information regarding pilgrims’ use of smartphones and their needs while conducting a pilgrimage on the Camino de Santiago. An online questionnaire was than designed in which respondents were asked to rate the importance of 24 possible features for a pilgrimage mobile app. A total of 1,140 valid responses were obtained. A factor analysis was conducted and several dimensions of app features were identified. A multiple linear regression was than conducted to evaluate if these dimensions could predict pilgrims intentions to use a pilgrimage app. The findings of the study will be useful for pilgrim app developers, in particular for the Camino de Santiago, to design apps adapted to the pilgrim’s needs and to develop strategies to encourage pilgrims to use the app.
- Turismo Gastronómico Dão Lafões e Alto-Paiva: Formas de Comunicar os Produtos EndógenosPublication . Barroco, Cristina; Augusto, LuísaO objetivo deste artigo é identificar as formas de comunicar os produtos endógenos associados ao Turismo gastronómico da Região Dão, Lafões e Alto Paiva (RDLAP). Nesse sentido, é analisado o papel dos meios de comunicação online (websites, facebook e blogues) de entidades com responsabilidade na produção, promoção e valorização desses produtos: Confrarias Gastronómicas; Produtores; Câmaras Municipais e Entidade Regional do Turismo do Centro de Portugal. São, também, analisados os cartazes dos eventos gastronómicos que se realizam nos cinco concelhos que integram a área geográfica Dão, Lafões e Alto Paiva. A metodologia assenta na análise de conteúdo de carácter quantitativo dos dados recolhidos nos meios de comunicação referidos e de cariz quantitativo e qualitativo no que se refere à análise dos cartazes dos eventos gastronómicos. Os resultados obtidos confirmam que nos meios de comunicação online dos Produtores e das Câmaras Municipais, bem como nos cartazes dos eventos, são privilegiados os conteúdos relacionados com a descrição dos produtos endógenos, o que é relevante para a afirmação da identidade gastronómica da RDLAP. Os meios de comunicação utilizados pelas Confrarias disseminam conteúdos mais associados aos eventos confrádicos. A principal limitação deste estudo, prende-se com a inexistência de uma base de dados dos Produtores dos produtos endógenos da RDLAP, o que dificultou a sua caracterização.
- Factors affecting Foreign Direct Investment in the Accommodation SectorPublication . Barroco, Cristina; Castro, Eduardo Anselmo; Costa, CarlosDespite the many theories that suggest an explanation for international trade and why certain countries attract Foreign Direct Investment (FDI) more than others, researchers are unanimous in affirming that FDI is influenced by pull factors (specific characteristics of the host country) and by push factors (specific characteristics of companies and of their home country). This study aims to identify the key factors influencing FDI in the Portuguese tourism sector. With this purpose, a theoretical model was developed which was validated through semi-structured exploratory interviews and questionnaire surveys applied to foreign investors exploiting accommodation units in mainland Portugal. Fifty three questionnaires were considered valid, representing 63.9% of the universe of foreign investors in Portugal (accommodation sector). The results obtained indicate that Portugal’s geographical location, its image/brand as a tourist destination and the Portuguese tourism offer are considered the key factors influencing FDI. This study also identifies that the main barriers to FDI are bureaucracy, tax burden and Portugal’s current economic situation.
- Slow Cities Movement: an opportunity for the city of ViseuPublication . Ferreira, Pedro; Barroco, Cristina; Seabra, CláudiaContemporary society is experiencing a critical phase, being constantly exposed to pressure, to a general massification and to an increasing tendency for products’ and services’ standardization. The way we live in community is more and more individualized and therefore individuals are losing their social and cultural identity. Tourism industry reflects the developed Western societies’ lifestyle. Consumed as a mass product, there is an over-exploitation of the natural, social and cultural resources, directly affecting the local populations and creating a clear imbalance in the destination. In 1986 the Slow movement emerges and tries to counter this prevailing phenomenon, promoting socio-economic, cultural and environmental sustainability in small towns. With this, new Slow movements emerged, such as Slow Tourism and Slow Cities, being increasingly valued, not only by the cities that promote them, but also by the tourists that choose to practice a more sustainable and ecological type of tourism. The Slow concept is important, seen as a contribution to the residents’ life quality increase and also the cities and tourist valorization. The Slow Cities movement couples the ideals of the Slow movement to the urban context, promoting in the cities a sustainable development. In Portugal, this movement is recent, existing only six Portuguese cities in the Slow Cities network. This study main aim is to analyze the potential and specificities that the city of Viseu offers in order to formalize a future application to the Cittaslow International Network.
- Foreign direct investment in the accommodation sector in PortugalPublication . Barroco, Cristina; Castro, Eduardo Anselmo; Costa, CarlosSurprisingly, even though the number of studies addressing Foreign Direct Investment (FDI) is large, a very limited number of them are applied to the tourism industry. Furthermore, none of them examines FDI in the Portuguese tourism industry. However, as important as identifying and analyzing the reasons for travelling and the reasons that influence tourists visiting Portugal, is to identify the pull factors that influence foreign investors to choose the Portuguese accommodation sector. Although much has been written to date on the attractiveness of Portugal as a tourist destination, there were no studies on the attractiveness of Portugal in attracting foreign investment to the tourism sector. The current study intends to fill this gap by identifying the key factors influencing FDI in the Portuguese accommodation sector. With this purpose, a theoretical model was developed which was validated through semi-structured exploratory interviews and questionnaire surveys applied to foreign investors exploiting accommodation units in mainland Portugal. Fifty three questionnaires were considered valid, representing 63.9% of the universe of foreign investors in Portuguese accommodation sector and that account for the exploitation of 20.999 beds. The results obtained indicate that Portugal’s geographical location, its image/brand as a tourist destination and the Portuguese tourism offer are considered the key factors influencing FDI. This study also identifies that the main barriers to FDI are bureaucracy, tax burden and Portugal’s current economic situation.