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Advisor(s)
Abstract(s)
The society’s dietary habits make an important impact on overall health status,
the food that are consumed daily can be one of factors that prevent or, on the
contrary, intensify health issues. The aim of this research was to find out the
factors that influence food choice of Latvian citizens.
In the survey there was studied Latvian citizen’s eating motivation. The
questionnaire was used as a basic tool which was completed by
240 respondents (80% female and 20% male) from different Latvia regions.
The survey included ten parts – demographical information, anthropometric
data and behavioural and health related elements, healthy food and sources
of information about healthy eating, factors related to food choices according
to healthy motivations, emotional motivations, economic and availability
motivations, social and cultural motivations, environmental and political
motivations, marketing and commercials motivations. The results of
questionnaire show, that the 40% of respondents have motivation to eat
healthy; Latvian citizens haven’t united viewpoint regarding emotional
motivations for eating, but 47% of respondents have economic motivations for
different food purchases; 44% of respondents are motivated by social and
cultural issues, 32% of respondents have political motivations in food choice,
but only 31% of respondents are affected by different marketing actions.
This research was prepared in the ambit of the multinational project from
CI&DETS Research Centre (IPV e Viseu, Portugal) with reference
PROJ/CI&DETS/2016/0008: EATMOT.
Description
Keywords
Food choice Survey
Citation
Kalnina, I., Straumite, E., Klava, D., Kruma, Z. & Guiné, R. P. F. (2017). Latvian consumers eating motivations. in Evita Straumite (Ed.), "Abstract Book and Conference Proceedings of 11th Baltic Conference on Food Science and Technology "FOODBALT 2017", Jelgava, Letónia, pp. 39.