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Guided Tours: a performance, from script to interpretation

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Abstract(s)

The ease with which tourists travel these days, sometimes without any need for intermediaries, awakens the longing and curiosity to know more and better destinations, maximizing the time available. The market has adapted itself to this new reality, diversifying the supply of services in tourist sites, especially in cities, as in the case of companies which offer guided tours. These visits may become an attractive, innovative, original and creative product. The aim of this conceptual paper is to analyze the studies already carried out on the subject of the guided tours in order to get to the concept of guided tour as a performative art, in which the tour guide is the actor who follows a predefined script, always with opening for minor adjustments in order to best fit in each group. The tourists are regarded as the staging co-producers, since the script is created having them as its basis. The various aspects to take into account when scheduling a visit (duration, group size, age, etc.) as well as the main problems with which the guides are faced when programming and implementing the guided tours will be reviewed. Some strategies to overcome the problems that may happen in the course of the visit will also be presented.

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Guided tours Performance Tour guide Script interpretation

Citation

Mendonça, S., Barroco C. (2016). Guided Tours: a performance, from script to interpretation. A Pathway for the generation of Tourism Research, Proceedings of the EATSA Conference 2016, Lisbon, Peniche & Coimbra, Portugal, Edited by Francisco Dias, Gracio Editor (p.275-281).

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