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Resumo(s)
O presente trabalho tem como objetivo analisar o potencial do concelho de
Vouzela como destino de Slow Tourism, avaliando a sua adequação ao modelo da Rede
Cittaslow, uma rede internacional que promove a melhoria da qualidade de vida nas
cidades através da valorização da identidade local, da sustentabilidade e de um ritmo
de vida mais equilibrado, bem como definir estratégias para colmatar as lacunas
identificadas e reforçar a posição de Vouzela, tendo em vista uma futura candidatura à
referida rede.
Numa fase inicial, procede-se a uma revisão da literatura sobre os conceitos de
Slow Tourism e Cittaslow, abordando a sua origem, fundamentos teóricos e implicações
para o desenvolvimento de práticas turísticas sustentáveis. Posteriormente, realiza-se
a caracterização do território do concelho de Vouzela, considerando o património cultural
e natural, os eventos gastronómicos e desportivos, a oferta de empreendimentos
turísticos, os percursos pedestres, a restauração e a procura turística.
A análise central consistiu aplicação de uma metodologia assente nos critérios
da Rede Cittaslow, permitindo avaliar o desempenho do concelho em áreas como
ambiente, infraestruturas, produtos locais, hospitalidade e coesão social. Esta
abordagem possibilitou identificar níveis de conformidade com o requisitsos da rede.
Com base nesta avaliação, e em consonância com o objetivo do estudo, posicionar
Vouzela como destino de Slow Tourism foi desenvolvido um plano de ações estratégicas
para a candidatura à Rede Cittaslow.
Os resultados obtidos demonstram que o município de Vouzela reúne condições
favoráveis para a sua afirmação como destino de Slow Tourism, evidenciando a
existência de recursos turísticos alinhados com os princípios da Rede Cittaslow e o
cumprimento de mais de 50% dos critérios estabelecidos, o que reforça a viabilidade da
candidatura.
The present work aims to analyze the potential of the municipality of Vouzela as a Slow Tourism destination, evaluating its suitability to the model of the Cittaslow Network, an international network that promotes the improvement of the quality of life in cities through the enhancement of local identity, sustainability and a more balanced pace of life. as well as defining strategies to fill the identified gaps and strengthen Vouzela's position, with a view to a future application to that network. In an initial phase, a literature review is carried out on the concepts of Slow Tourism and Cittaslow, addressing their origin, theoretical foundations and implications for the development of sustainable tourism practices. Subsequently, the characterization of the territory of the municipality of Vouzela is carried out, considering the cultural and natural heritage, gastronomic and sporting events, the offer of tourist developments, pedestrian routes, restaurants and tourist demand. The central analysis consisted of applying a methodology based on the criteria of the Cittaslow Network, allowing the evaluation of the municipality's performance in areas such as environment, infrastructure, local products, hospitality and social cohesion. This approach made it possible to identify levels of compliance with the network requirements. Based on this assessment, and in line with the objective of the study, to position Vouzela as a Slow Tourism destination, a strategic action plan was developed for the application to the Cittaslow Network. The results obtained demonstrate that the municipality of Vouzela has favorable conditions for its affirmation as a Slow Tourism destination, evidencing the existence of tourist resources aligned with the principles of the Cittaslow Network and the fulfillment of more than 50% of the established criteria, which reinforces the viability of the application.
The present work aims to analyze the potential of the municipality of Vouzela as a Slow Tourism destination, evaluating its suitability to the model of the Cittaslow Network, an international network that promotes the improvement of the quality of life in cities through the enhancement of local identity, sustainability and a more balanced pace of life. as well as defining strategies to fill the identified gaps and strengthen Vouzela's position, with a view to a future application to that network. In an initial phase, a literature review is carried out on the concepts of Slow Tourism and Cittaslow, addressing their origin, theoretical foundations and implications for the development of sustainable tourism practices. Subsequently, the characterization of the territory of the municipality of Vouzela is carried out, considering the cultural and natural heritage, gastronomic and sporting events, the offer of tourist developments, pedestrian routes, restaurants and tourist demand. The central analysis consisted of applying a methodology based on the criteria of the Cittaslow Network, allowing the evaluation of the municipality's performance in areas such as environment, infrastructure, local products, hospitality and social cohesion. This approach made it possible to identify levels of compliance with the network requirements. Based on this assessment, and in line with the objective of the study, to position Vouzela as a Slow Tourism destination, a strategic action plan was developed for the application to the Cittaslow Network. The results obtained demonstrate that the municipality of Vouzela has favorable conditions for its affirmation as a Slow Tourism destination, evidencing the existence of tourist resources aligned with the principles of the Cittaslow Network and the fulfillment of more than 50% of the established criteria, which reinforces the viability of the application.
Descrição
Palavras-chave
Rede Cittaslow Slow Tourism Políticas Públicas Locais Qualidade de Vida Valorização do território Cittaslow Network Local Public Policies Quality of Life Enhancement of the territory