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Advisor(s)
Abstract(s)
The aim of this work is to raise awareness concerning the potential of Industrial Tourism, especially in the Center of Portugal, in addition to sharing experiences concerning the development of touristic programs and promotion in the post-Covid times. This study aims to analyze how industrial tourism is contributing to the center region of Portugal, namely by attracting new tourists and enhancing the local economy; it also aims to chart the industrial tourism in the region and its potential growth capability; this research also aims to chart possibilities for investments in new industrial tourism projects, by analyzing the most important examples of Industrial Tourism so far and how they are facing the challenges. With this work, we aim for a theoretical approach on how to turn unique resources concerning Industry in development and wealth for each region in the postpandemic world. We also intend to focus on some cases of municipalities where this tourist modality already exists, and how it has been promoting the local particularities and heritage. The methodology is based on qualitative and quantitative analysis of data concerning the center of Portugal (28 200 km² and 2 217 285 inhabitants), provided by the government and regional tourism data sources, to understand and chart the Industrial Tourism in this region, capacity for attracting tourists, number of tourists who visited such places and their impact.
Description
Keywords
Post-Covid Tourism Industrial Tourism Tourism Marketing Cultural Tourism