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Cultural Heritage and Industrial Tourism: a marketing approach to the case of Center of Portugal

2023Book part Open access
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dc.contributor.authorMatias, Ana
dc.contributor.authorCardoso, Luís
dc.contributor.authorMarcelo, Ana Sofia André Bentes
dc.date.accessioned2024-09-13T09:33:45Z
dc.date.available2024-09-13T09:33:45Z
dc.date.issued2023
dc.date.updated2024-03-12T23:01:59Z
dc.description.abstractThe aim of this work is to raise awareness concerning the potential of Industrial Tourism, especially in the Center of Portugal, in addition to sharing experiences concerning the development of touristic programs and promotion in the post-Covid times. This study aims to analyze how industrial tourism is contributing to the center region of Portugal, namely by attracting new tourists and enhancing the local economy; it also aims to chart the industrial tourism in the region and its potential growth capability; this research also aims to chart possibilities for investments in new industrial tourism projects, by analyzing the most important examples of Industrial Tourism so far and how they are facing the challenges. With this work, we aim for a theoretical approach on how to turn unique resources concerning Industry in development and wealth for each region in the postpandemic world. We also intend to focus on some cases of municipalities where this tourist modality already exists, and how it has been promoting the local particularities and heritage. The methodology is based on qualitative and quantitative analysis of data concerning the center of Portugal (28 200 km² and 2 217 285 inhabitants), provided by the government and regional tourism data sources, to understand and chart the Industrial Tourism in this region, capacity for attracting tourists, number of tourists who visited such places and their impact.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.slugcv-prod-3096727
dc.identifier.urihttp://hdl.handle.net/10400.19/8550
dc.language.isoengpt_PT
dc.subjectPost-Covid Tourismpt_PT
dc.subjectIndustrial Tourismpt_PT
dc.subjectTourism Marketingpt_PT
dc.subjectCultural Tourismpt_PT
dc.titleCultural Heritage and Industrial Tourism: a marketing approach to the case of Center of Portugalpt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.titleTOURMAN 2021: 4th International Scientific Conference “Restarting tourism, travel and hospitality: The day after”pt_PT
person.familyNameMatias
person.familyNameOliveira de Barros Cardoso
person.givenNameAna
person.givenNameLuís Miguel
person.identifier.ciencia-id0717-5CFA-A4EA
person.identifier.orcid0000-0001-5396-4805
person.identifier.orcid0000-0003-3748-5593
rcaap.cv.cienciaidF614-8121-B63D | Ana Mafalda Matias
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublicationb3c12af2-6aa1-42e7-b04a-b4540cb4003a
relation.isAuthorOfPublicationa31b324f-1c5b-4662-bf72-aacc26efc4b9
relation.isAuthorOfPublication.latestForDiscoveryb3c12af2-6aa1-42e7-b04a-b4540cb4003a

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