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Analysis of food buying behavior: A multinational study framework

2020Journal article Open access
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dc.contributor.authorGuiné, Raquel P. F.
dc.contributor.authorFerreira, Manuela
dc.contributor.authorCorreia, Paula
dc.contributor.authorBartkiene, E.
dc.contributor.authorSzucs, V.
dc.contributor.authorTarcea, M.
dc.contributor.authorRanilović, J.
dc.contributor.authorČernelič-Bizjak, M.
dc.contributor.authorIsoldi, K.
dc.contributor.authorEL-Kenawy, A.
dc.contributor.authorFerreira, V.
dc.contributor.authorKlava, D.
dc.contributor.authorKorzeniowska, M.
dc.contributor.authorVittadini, E.
dc.contributor.authorLeal, M.
dc.contributor.authorFrez-Muñoz, L.
dc.contributor.authorPapageorgiou, M.
dc.contributor.authorDjekić, I.
dc.date.accessioned2021-02-04T14:04:26Z
dc.date.available2021-02-04T14:04:26Z
dc.date.issued2020
dc.description.abstractTo make everyday food choices is a complex pro- cess, involving decisions which are influenced by distinct aspects associated with, among other fac- tors, purchasing ease, competitiveness of the mar- ket, advertising campaigns and marketing strategies, to mention a few related with aspects linked to com- mercialization. Hence, the objective of this study, which is integrated in the EATMOT project, was to as- sess some factors that influence food buying and food choice, in particular related with aspects such as price,convenience and marketing, as a function of some sociodemographic and geographic variables, namely, age, gender, marital status, level of education, living environment and country of residence. This study involved a questionnaire survey undertak- en on 11,960 participants from 16 countries. The in- strument used in this study was validated and trans- lated into the different languages of the participating countries, following double sided translation-checking methodology. The participants were from: Argentina, Brazil, Croatia, Egypt, Greece, Hungary, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Serbia, Slovenia, and United States of America. The sample was selected by convenience and the partici- pation in the study was voluntary, being the question- naire applied only to adult citizens. Basic descriptive statistics were used for data analysis and the associ- ations between variables were investigated by cross- tabs and chi square tests. Additionally, a tree classifi- cation analysis was performed to assess the relative importance of each of the sociodemographic variables (gender, age group, level of education, country, living environment or marital status). The analysis followed the Classification and Regression Trees (CRT) algorithm with cross validation and the minimum number of cas- es considered for parent or child nodes was 100 and 50, respectively. For all data analysis, the software SPSS from IBM Inc. (version 25) was used and the level of sig- nificance considered was 5%. Results showed statistically significant differences (p < 0.0005) between groups for all sociodemographic vari- ables (gender, age, education, marital status, living en- vironment, country) in terms of the value attributed to convenience, price and marketing when buying foods. In most cases, the associations between the variables were considered very weak, although with a little high- er values for the associations between the country and variables “value convenience” (V = 0.179), “value price” (V = 0.158) and “value marketing” (V = 0.167). Tree clas- sification analysis confirmed for all three dependent variables that the most influential factor was country. This work highlighted that people in different coun - tries and from different sociodemographic groups show different motivations for buying food products.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationGuiné RPF, Ferreira M, Correia P, Bartkiene E, Szűcs V, Tarcea M, Ranilović J, Černelič-Bizjak M, Isoldi K, EL-Kenawy A, Ferreira V, Klava D, Korzeniowska M, Vittadini E, Leal M, Frez-Muñoz L, Papageorgiou M, Djekić I (2020) Analysis of food buying behavior: A multinational study framework. Journal of Hygienic Engineering and Design, 33, 108-119.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.19/6570
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectFood choicept_PT
dc.subjectConveniencept_PT
dc.subjectPricept_PT
dc.subjectBuying intentionpt_PT
dc.subjectMarketingpt_PT
dc.titleAnalysis of food buying behavior: A multinational study frameworkpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage119pt_PT
oaire.citation.startPage108pt_PT
oaire.citation.titleJournal of Hygienic Engineering and Designpt_PT
oaire.citation.volume33pt_PT
person.familyNamede Pinho Ferreira Guiné
person.familyNameFerreira
person.familyNameCorreia
person.givenNameRaquel
person.givenNameManuela
person.givenNamePaula
person.identifierhttps://scholar.google.pt/citations?user=abFDovIAAAAJ&hl=pt-PT
person.identifier.ciencia-id8B13-5492-0F23
person.identifier.ciencia-id7915-FB81-4520
person.identifier.orcid0000-0003-0595-6805
person.identifier.orcid0000-0002-8452-2222
person.identifier.orcid0000-0002-2023-4475
person.identifier.ridN-1236-2013
person.identifier.scopus-author-id6603138390
person.identifier.scopus-author-id54795093700
person.identifier.scopus-author-id24597116100
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication59580952-77cc-4e4e-ae90-527a8b994f9f
relation.isAuthorOfPublicationb3ac2fdc-b878-4f68-9045-4b1c0ae8f567
relation.isAuthorOfPublication9395b4b0-ffd1-4f2d-a99c-4bb5cac701c0
relation.isAuthorOfPublication.latestForDiscovery59580952-77cc-4e4e-ae90-527a8b994f9f

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