The Need of a New Organizational Vision

Marques do Santos, Paula

http://hdl.handle.net/10400.19/1904

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Marques do Santos, Paula

Abstract(s)

Every organization needs a strategy, no matter if we are referring to an established business, an emerging business enterprise or a non-profit organization. A strategy sets the direction of the organization. It informs not only the priorities, but also the allocation of scarce resources, as well as it establishes orientations to the countless decisions that an organization makes every day (Introduction to Strategy, 2010). Strategy comprises several different sets of considerations such as: the organization's strategic objectives, or goals, the organization's mission and its original purpose and scope. The strategic plan is the way the organization provides, develops and mobilizes internal resources and abilities to reach the strategic objectives. According to the concept of strategic management of the new millennium, the strategies should be global, should address objectively the social and ethical responsibility of the organization, define corporate values and should be inclusive, i.e. to reach all markets. Healthcare organizations also need to be managed this way: to clearly define strategic actions (tangible actions taken to operationalize the strategic plan) and to achieve the organization's strategic goals. Therefore, even non-profit organizations must implement effective analysis, explore the competitive situation, define key issues, acknowledge the critical assumptions and compensation, and suggest recommendations strategically. With this paper we intend to carry out an initial theoretical approach to the competitiveness of healthcare organizations regarding management issues.