Repository logo
 
Publication

Millennials' Intention to Book on Airbnb

2018-03-09Journal article Restricted access
Simple item page
dc.contributor.authorAmaro, Suzanne
dc.contributor.authorAndreu, Luisa
dc.contributor.authorHuang, Shenhua
dc.date.accessioned2018-04-27T15:12:46Z
dc.date.available2018-04-27T15:12:46Z
dc.date.issued2018-03-09
dc.description.abstractThe sharing economy has witnessed a significant growth in recent years, enhanced by the development of online platforms. In particular, Airbnb has witnessed a significant worldwide year-on-year growth. Given the importance and popularity of Airbnb, it is crucial to examine which factors affect intentions to book on this website. This study proposes and tests a model based on the Theory of Reasoned Action, to examine millennials’ determinants of intentions to book on Airbnb. Based on two online surveys targeting millennials from Germany and China, the results show that intentions to book on Airbnb is mostly influenced by subjective norm, desire for unique accommodation and variety, attitude and economic benefits. Surprisingly, economic benefits have the smallest effect. Perceived risk with the purchase channel was found to have no impact on intentions to book on Airbnb. Managerial implications and theoretical contributions are provided.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAmaro, S., Andreu, L., & Huang, S. (2018). Millenials’ intentions to book on Airbnb. Current Issues in Tourism, pp.1–15. https://doi.org/10.1080/13683500.2018.1448368pt_PT
dc.identifier.doi10.1080/13683500.2018.1448368pt_PT
dc.identifier.issn1368-3500
dc.identifier.issn1747-7603
dc.identifier.urihttp://hdl.handle.net/10400.19/4891
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.publisherversionhttps://www.tandfonline.com/doi/full/10.1080/13683500.2018.1448368pt_PT
dc.subjectAirbnbpt_PT
dc.subjectMillennialspt_PT
dc.subjectPLS structural equation modellingpt_PT
dc.subjectSharing economypt_PT
dc.subjectTheory of Reasoned Actionpt_PT
dc.titleMillennials' Intention to Book on Airbnbpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleCurrent Issues in Tourismpt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Amaro, Andreu & Huang (2018).pdf
Size:
1.32 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.79 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

ESTGV - DG - Artigo em revista científica, indexada ao WoS/Scopus
CI&DETS - Fundo