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- Menus as Instruments for Communicating Endogenous Products The case of Restaurants in Pousadas de PortugalPublication . Barroco, Cristina; Gonçalves, TiagoRestaurant menus can be much more than the presentation of dishes, they can showcase a set of endogenous products, while at the same time allowing the customer to get to know a little more about the territory, through gastronomy. When done well, menus can be instruments for promoting gastronomic tourism, taking customers on authentic journeys through the flavours and knowledge of the territory. The main aim of this paper is to identify how endogenous products are being communicated in menus, using the case study of Pousadas de Portugal restaurants for this purpose. The menus of three restaurants were analysed using a grid that made it possible to identify which endogenous products were presented and how this information was transmitted to the customer. The analysis allowed us to conclude that all the restaurants offer contemporary regional cuisine representative of the territories in which they are located. All menus feature short, interesting stories about some of the dishes. The word "Regional" appears several times on the menus and the dishes' names mention some territories. To complement the analysis, 25 chefs were surveyed, who were asked about the importance of including local products in their menus. Promoting these products can help preserve and showcase the unique cultural identity of a region and can contribute to sustainable development and environmental conservation.
- Mapping Innovation and Sustainability in Rural Tourism: A Bibliometric ApproachPublication . Pato, Maria Lúcia; Carreira Duque, Ana Sofia
- Perceptions of higher education students regarding emergency remote education experiencePublication . Pereira, Andreia; Cardoso, Ana Paula; Margarida Campos, Sofia; Ferreira, ManuelaIntroducción: Durante la pandemia de COVID-19 fue necesario mitigar las repercusiones de la enfermedad, por lo que se aplicaron medidas de confinamiento, entre ellas la transición a la teleeducación de emergencia. Objetivo: Dado este cambio drástico, fue pertinente analizar las percepciones de los estudiantes sobre la teleenseñanza de emergencia, a través de un estudio realizado al final del año escolar 2020/2021. Métodos: Estudio cualitativo exploratorio utilizando el análisis de contenido de las respuestas a una pregunta abierta que solicitaba a los estudiantes que describieran sus experiencias de aprendizaje durante la cuarentena. Se encuestó a una muestra de conveniencia de 438 personas, que representa el 10% de la población total de una institución de educación superior. Resultados: La experiencia de los estudiantes se describió mayoritariamente de forma negativa en términos de bienestar y académicos, destacando la falta de motivación, el aburrimiento y el estrés, así como las dificultades de aprendizaje, el aumento de la carga de trabajo y la presión. En menor medida, reconocieron la innovación y la comodidad de las rutinas diarias. Conclusiones: Estos datos permiten la reflexión sobre futuras prácticas de educación a distancia y la importancia de mantener la salud mental y el bienestar de los estudiantes durante los periodos de disrupción. Conviene señalar las limitaciones del estudio resultantes del enfoque metodológico, siendo inevitable un cierto nivel de subjetividad.
- Advancing internationalisation at the Polytechnic University of Viseu: Transforming challenges into opportunities with short-term mobilitiesPublication . MOTA ROBOREDO AMANTE, FÁTIMA SUSANA; Rodrigues, HelenaInternationalisation has become essential for higher education institutions (HEIs), driven by global collaboration demands. Blended Intensive Programmes (BIPs), Collaborative Online International Learning (COIL), and other European University initiatives (EUIs) offer new international opportunities. The Polytechnic University of Viseu (IPV) in Inner Portugal is embracing this trend. This study explores the potential of short-mobility initiatives in advancing internationalisation, focusing on opportunities for students, staff, and the broader institutional landscape. It highlights the role of the EUNICE European University Alliance (EUA), of which IPV is a member, in fostering international engagement. Through a qualitative analysis, the study examines IPV’s strategic planning, showing how it aligns with internationalisation goals. Organisational culture plays a key role in shaping IPV’s global perspective, and the institution’s resourceful approach and clear strategic direction have contributed to a thriving internationalisation framework. This research also addresses the unique challenges HEIs in Inner Portugal face, offering insights that can inform policymakers and practitioners aiming to enhance internationalisation efforts in similar contexts. Ultimately, it showcas
- Speaking care: a collaborative online international learning experience in English with future nurses and pharmacistsPublication . MOTA ROBOREDO AMANTE, FÁTIMA SUSANABackground: Collaborative Online International Learning (COIL) offers an inclusive approach to internationalisation by connecting students and faculty across borders through virtual teamwork. In health education, COIL promotes linguistic, intercultural, and interdisciplinary competencies essential for international and interprofessional communication. Aim: This study examined how collaborative COIL activities - Padlet introductions, videoconferencing, poster design, and reflective writing - supported ‘Technical English in Health’ learning and soft skill development across Portuguese Nursing and Belgian Pharmaceutical Sciences students. Methods: A qualitative case study design, aligned with the Standards for Reporting Qualitative Research, was used. Data from 29 IPV (Portugal) and 27 UMONS (Belgium) students were collected through observation, learning portfolios, and collaborative outputs, then analysed via reflexive thematic analysis. Results: Findings indicated that COIL enhanced students’ technical English proficiency, teamwork, and problem-solving skills while fostering cultural awareness and interprofessional communication. Despite challenges in coordination and communication, participants reported increased confidence in interdisciplinary collaboration and patient education. Conclusions: COIL represents an effective pedagogical strategy for developing linguistic and intercultural competencies in healthcare education, enriching students’ readiness for international professional contexts.
- Valle-Inclan and PortugalPublication . Rocha Relvas, Susana
- MULTIMODAL CREATIVITY AT THE SERVICE OF FOREIGN LANGUAGE TEACHING IN HIGHER EDUCATION IN PORTUGAL: THE JASM PROJECTPublication . Costa Lopes, Ana Maria; Costa, Cristina Amaro da; Coutinho, Emília; Oliveira, Isabel; Pereira, José; Gillain, Romain; MOTA ROBOREDO AMANTE, FÁTIMA SUSANA; Fidalgo, Susana; Rocha Relvas, Susana; Delplancq, Véronique; JPBReviewThe JASM project used the Korsakow6 platform to produceStorytellingin foreign languages (FL), by students of the Media Studies degree course (Higher Education-HE) of the Escola Superior de Educação de Viseu(ESEV, Portugal).Objective: Look into the impact of non-linear digital narratives upon FL learning in HE, assessing the role of multimodal tools in fostering linguistic, cultural, and technological skills.Theoretical Framework: The study was grounded in active methodologies with a focus on integrating intercultural skills. Using new technologies is a catalyst forenhancing student motivation and autonomy.Method: The project, developed within the context of French and English, involved 25 voluntarily participating students attending the first year. Following language level tests, each group gathered information about the nationality and culture of migrants living in Viseu. Students conducted interviews and documented migrants’ life stories, traditions, using digital narratives. Final outputs included short films, social media posts, exhibitions, and an e-book. Results and Discussion: Students enhanced cognitive, emotional and aesthetic skills within collaborative environments, integrating experiences from multilingual and multicultural contexts with creative and multimodal abilities and increased autonomy and initiative. Challenges were identified, highlighting the need for ongoing teacher training.Research Implications: This project showed how digital and active pedagogies can foster the development of FL and intercultural competencies in HE students.Originality/Value: This study provides for an innovative approach relying on multimodal technologies for teaching FL in HE. The transformative potential of digital narratives as an impactful pedagogical tool is highlighted.
- The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer BehaviorPublication . Figueiredo, Natália; Ferreira, Bruno M.; Abrantes, José Luís; Martinez, Luis F.Over the past two decades, digital evolution has radically transformed how consumers interact with brands and purchases. Highly informed consumers actively seek news, knowledge, and inspiration and often interact with multiple touchpoints over an extended period before purchasing. Thus, companies face diverse and complex challenges in engaging with and retaining consumers in virtual contexts. This systematic literature review aims to understand what influences consumer behavior, that is, the impact of digital marketing on online shopping. Based on Web of Science database articles, bibliometric analysis was used to verify the state-of-the-art of digital marketing in consumer behavior topics. This study systematizes the existing literature into six themes: (1) Digital Consumer Behavior and E-Commerce Dynamics; (2) Engagement Strategies in a Virtual Environment; (3) Factors Influencing Online Consumer Decisions and Digital Strategies; (4) E-Commerce in the Era of Social and Technological Change; (5) Innovative Approaches to Digital Consumer Engagement; and (6) Digital Transformation and Cross-Channel Shopping Behavior. The results provide insights and help to develop a more profound understanding of this theme. An agenda for further research is presented based on the existing literature.
- The accounting professional’s competencies: does the supply fit with the demand? Evidence from PortugalPublication . Kroon, Nanja; Alves, Maria do CéuStudies examining the alignment between supply and demand for accounting professional’s competencies have been conducted worldwide. However, these studies have predominantly relied on questionnaires and interviews, and have often been limited to similar contexts. Our study adopts a novel approach to diversify this body of literature. We applied content analysis to 306 job advertisements (demand perspective) and 32 accounting course programs (supply perspective) to assess the supply – demand alignment of competencies among entry-level accounting professionals in Portugal. This research offers practical contributions by supporting Higher Education Institutions (HEIs), students, and professional bodies in identifying gaps in the alignment of courses with the job market. Additionally, it makes a theoretical contribution by employing a segment of the university-market convergence framework for the accounting professional’s competencies. The findings revealed a strong alignment of the essential technical competencies. However, the data also highlight room for improvement in less specific (generic) competencies such as information technologies and foreign languages. Moreover, an analysis of the alignment of various courses with the respective areas of accounting expertise yielded interesting results, albeit not consistently positive. These findings underscore the importance of HEIs to remain vigilant regarding labor market changes and adjust their curricula accordingly.
- Female Leadership in Wine Tourism in PortugalPublication . Pato, Maria Lúcia; Cunha, Diana; Barroco, Cristina; Cunha, Conceição; Kastenholz, ElisabethBased on data collected from managers of wine tourism businesses in rural areas in Portugal, this study highlights the equal potential of female leadership in wine tourism. Specifically, women’s profiles, management practices and leadership narratives were analyzed and contrasted with corresponding data reported by their male counterparts. Concerning personality traits, no statistical difference between men and women was identified, which was also the case for some management practices, with sustainability concerns being important for both male and female business managers. Differences were found for communication with markets, being dominated by online devices, particularly with social networks in the case of women. As for their leadership position, women further tend to prefer a shared management approach in opposition to a more individualist management style followed by men.