ESTGV - DG - Artigo em revista científica, indexada ao WoS/Scopus
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- Valle-Inclan and PortugalPublication . Rocha Relvas, Susana
- MULTIMODAL CREATIVITY AT THE SERVICE OF FOREIGN LANGUAGE TEACHING IN HIGHER EDUCATION IN PORTUGAL: THE JASM PROJECTPublication . Costa Lopes, Ana Maria; Costa, Cristina Amaro da; Coutinho, Emília; Oliveira, Isabel; Pereira, José; Gillain, Romain; MOTA ROBOREDO AMANTE, FÁTIMA SUSANA; Fidalgo, Susana; Rocha Relvas, Susana; Delplancq, Véronique; JPBReviewThe JASM project used the Korsakow6 platform to produceStorytellingin foreign languages (FL), by students of the Media Studies degree course (Higher Education-HE) of the Escola Superior de Educação de Viseu(ESEV, Portugal).Objective: Look into the impact of non-linear digital narratives upon FL learning in HE, assessing the role of multimodal tools in fostering linguistic, cultural, and technological skills.Theoretical Framework: The study was grounded in active methodologies with a focus on integrating intercultural skills. Using new technologies is a catalyst forenhancing student motivation and autonomy.Method: The project, developed within the context of French and English, involved 25 voluntarily participating students attending the first year. Following language level tests, each group gathered information about the nationality and culture of migrants living in Viseu. Students conducted interviews and documented migrants’ life stories, traditions, using digital narratives. Final outputs included short films, social media posts, exhibitions, and an e-book. Results and Discussion: Students enhanced cognitive, emotional and aesthetic skills within collaborative environments, integrating experiences from multilingual and multicultural contexts with creative and multimodal abilities and increased autonomy and initiative. Challenges were identified, highlighting the need for ongoing teacher training.Research Implications: This project showed how digital and active pedagogies can foster the development of FL and intercultural competencies in HE students.Originality/Value: This study provides for an innovative approach relying on multimodal technologies for teaching FL in HE. The transformative potential of digital narratives as an impactful pedagogical tool is highlighted.
- The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer BehaviorPublication . Figueiredo, Natália; Ferreira, Bruno M.; Abrantes, José Luís; Martinez, Luis F.Over the past two decades, digital evolution has radically transformed how consumers interact with brands and purchases. Highly informed consumers actively seek news, knowledge, and inspiration and often interact with multiple touchpoints over an extended period before purchasing. Thus, companies face diverse and complex challenges in engaging with and retaining consumers in virtual contexts. This systematic literature review aims to understand what influences consumer behavior, that is, the impact of digital marketing on online shopping. Based on Web of Science database articles, bibliometric analysis was used to verify the state-of-the-art of digital marketing in consumer behavior topics. This study systematizes the existing literature into six themes: (1) Digital Consumer Behavior and E-Commerce Dynamics; (2) Engagement Strategies in a Virtual Environment; (3) Factors Influencing Online Consumer Decisions and Digital Strategies; (4) E-Commerce in the Era of Social and Technological Change; (5) Innovative Approaches to Digital Consumer Engagement; and (6) Digital Transformation and Cross-Channel Shopping Behavior. The results provide insights and help to develop a more profound understanding of this theme. An agenda for further research is presented based on the existing literature.
- The accounting professional’s competencies: does the supply fit with the demand? Evidence from PortugalPublication . Kroon, Nanja; Alves, Maria do CéuStudies examining the alignment between supply and demand for accounting professional’s competencies have been conducted worldwide. However, these studies have predominantly relied on questionnaires and interviews, and have often been limited to similar contexts. Our study adopts a novel approach to diversify this body of literature. We applied content analysis to 306 job advertisements (demand perspective) and 32 accounting course programs (supply perspective) to assess the supply – demand alignment of competencies among entry-level accounting professionals in Portugal. This research offers practical contributions by supporting Higher Education Institutions (HEIs), students, and professional bodies in identifying gaps in the alignment of courses with the job market. Additionally, it makes a theoretical contribution by employing a segment of the university-market convergence framework for the accounting professional’s competencies. The findings revealed a strong alignment of the essential technical competencies. However, the data also highlight room for improvement in less specific (generic) competencies such as information technologies and foreign languages. Moreover, an analysis of the alignment of various courses with the respective areas of accounting expertise yielded interesting results, albeit not consistently positive. These findings underscore the importance of HEIs to remain vigilant regarding labor market changes and adjust their curricula accordingly.
- Female Leadership in Wine Tourism in PortugalPublication . Pato, Maria Lúcia; Cunha, Diana; Barroco, Cristina; Cunha, Conceição; Kastenholz, ElisabethBased on data collected from managers of wine tourism businesses in rural areas in Portugal, this study highlights the equal potential of female leadership in wine tourism. Specifically, women’s profiles, management practices and leadership narratives were analyzed and contrasted with corresponding data reported by their male counterparts. Concerning personality traits, no statistical difference between men and women was identified, which was also the case for some management practices, with sustainability concerns being important for both male and female business managers. Differences were found for communication with markets, being dominated by online devices, particularly with social networks in the case of women. As for their leadership position, women further tend to prefer a shared management approach in opposition to a more individualist management style followed by men.
- Analysis of the factors that influence the success of relationship marketing in academic libraries.Publication . Figueiredo, Elisabeth; Pereira, Paulo; Ribeiro, Célia; Passos, Clotilde; Antunes, JoaquimPurpose: This study aims to identify the main dimensions of relationship marketing that have the greatest impact on users’ satisfaction and loyalty in academic libraries. Design/methodology/approach: A quantitative study was conducted. Data were collected through a questionnaire survey, directed to the users of four libraries of Universidade Católica Portuguesa, which resulted a total of 292 valid responses. The necessary sample size for the completion of this study was calculated based on Daniel's calculator Soper. Statistical Package for Social Sciences (SPSS 27.0) software and structural equation methods were use to test the proposed model. Originality: This study contributes to the existing literature by examining the specific dimensions of relationship marketing that are most influential in the context of university libraries. While prior research has explored relationship marketing in various contexts, this study focuses on the unique environment of academic libraries, thereby providing novel insights into enhancing user satisfaction and fostering loyalty among library users. Findings: The results show that the relationship marketing dimensions that contribute the most to users’ satisfaction and loyalty are: "relational behaviour", "understanding needs" and "quality of services". Additionally, the study identifies the positive relationship between user satisfaction and loyalty, emphasizing the critical role of relationship marketing in fostering long-term user loyalty in the academic library setting. Theoretical/methodological contributions: Increase of scientific knowledge through the validation of a relationship marketing model, through which its implications for the management of university libraries are evidenced. Practical implications: Understanding the main dimensions of relationship marketing that impact user satisfaction and loyalty allows library managers to adapt their strategies and services to motivate and attract users to their spaces and to better meet their needs.
- Turismo de Saúde e Bem-Estar: explorando as motivações para o turismo termal em PortugalPublication . Antunes, Joaquim; Costa, AdrianoA procura de serviços de saúde e bem-estar tem crescido significativamente devido às novas preocupações das pessoas, originadas no modo de vida das sociedades modernas. O objetivo deste estudo é analisar as motivações dos turistas para a frequência às estâncias termais, de forma a que os gestores dos empreendimentos termais possam responder às novas exigências dos consumidores. A metodologia empregada neste estudo consistiu na realização de uma revisão de literatura sobre as motivações do termalismo e com base nesta, foi desenvolvido um questionário composto por 13 itens relacionados com a motivação, utilizando uma escala tipo Likert de 5 pontos. O questionário foi disponibilizado online através das plataformas de redes sociais (Facebook, WhatsApp e Instagram), resultando num total de 103 respostas. Os resultados evidenciam que as principais motivações para frequentar as termas estão relacionadas com os benefícios do termalismo, seguidas dos fatores turísticos da região e, por último, da tradição de frequentar as termas.
- Turismo de Aventura – Tipologia e Motivações dos TuristasPublication . Costa, Adriano; Antunes, Joaquim; Fernandes, GonçaloO presente artigo tem como objetivo principal conhecer o perfil e as motivações dos turistas que praticam diferentes tipos de turismo de aventura. A metodologia utilizada assentou numa revisão de literatura e num estudo empírico. O método de seleção da amostra foi o não-probabilístico, em que se recorreu a um inquérito online, aplicado através das redes sociais (Facebook, WhatsApp e Instagram). Obtiveram-se 78 respostas válidas para análise. O tratamento de dados foi realizado com recurso ao SPSS, versão 27. Da análise dos resultados podemos concluir que a maioria dos inquiridos é do sexo feminino, com idades compreendidas entre 18 e 35 anos e com um nível de qualificação superior. As principais motivações para a prática de turismo de aventura estão relacionadas com o Relaxe e Escape, seguidas pelo gosta da Aventura e Liberdade/Excitamento e, por último, do desfruto dos Limites e Habilidades Pessoais. Apresentam-se ainda as principais limitações do estudo e pistas de investigação futura.
- Bank Market Power, Firm Performance, Financing Costs and Capital StructurePublication . Gonçalves, Marisa Pessoa; Reis, Pedro; Pinto, PedroIn this study, we provide a thorough analysis, conducted on a company-by-company basis, of the impact of bank concentration and the bank-relative power of banks on firm profitability, financing costs, and capital structure in a small economy like Portugal. Using a sample of 434,990 Portuguese companies, the study spans a time frame of 13 years (from 2006 to 2018). Principal component analysis (PCA) was used to determine bank concentration, and a new variable, “bank-related power”,was introduced. This work employed linear regression with static panel data for fixed and pooled effects, using Driscoll–Kraay standard errors and robust standard error estimation. A direct associ ation was found between business performance and the use of bank credit in highly concentrated banking markets (SMEs), and there is evidence of an inverse relationship when the relative power of banks increases (small business). Evidence also shows that financing costs increase with greater bank concentration, while firms’ capital structure improves under similar conditions. When a bank holds greater relative market power, it tends to exert a negative impact on the capital structure of large companies. However, an inverse relationship is observed in the case of SMEs. Unlike previous studies, the article assesses the effects of bank market power on each of the different companies involved by using both bank concentration (as a composite variable) and a new variable that measures the relative power of banks. Due to its extensive database and expanded time frame, this research is innovative in the context of small-sized companies.
- Unlocking portfolio resilient and persistent risk: A holistic approach to unveiling potential groundsPublication . Reis, Pedro; Pinto, PedroPurpose: This study identifies residual, persistent, or resilient risks that remain even after controls for systematic and sentiment risk and extensive portfolio diversification are applied. Method: This methodology employs the Newey-West regression analysis in conjunction with the Lagrange multiplier method to construct a global minimum variance portfolio. This analysis focuses explicitly on the diversifiable risk component. It uses two benchmarks, the Wilshire 5000 and S&P500, in collaboration with investor sentiment metrics. Its primary objective is to mitigate systematic and idiosyncratic risk by examining three different portfolios (Tourism, Utilities/Energy, and Industrials) comprising 132 individual stocks observed over a span of 17 years. Findings: This study identifies a persistent and resilient residual risk that may be connected to undisclosed uncertainties and emerging risks that are known to exist but are not yet fully materialized. These include potential ramifications from emerging widespread climate disasters, the duration of the recession periods, the effect of uncertainty on merger and acquisition outcomes, and even unknown threats such as the proliferation of new computer viruses and system vulnerabilities, the repercussions of unregulated artificial intelligence, and shifts in individual preferences, beliefs, and behaviours that may influence both investors and society’s economic dynamics. All these risks and uncertainties will greatly contribute to a fear of the unknown and subsequently affect financial markets. Novelty: In this study, we extract the systematic and investor sentiment risks for individual socks and construct annual minimum variance portfolios. Our next step was to justify the presence of unknown, persistent, resilient, or residual risk factors. Practical implications: This particular approach provides multiple advantages to investors and regulators. It enables them to construct portfolios with lower levels of risk and proactively mitigate potential sources of risk that are presently little more than possibilities but may evolve into real threats.