Publication
Governmental communication strategies in crisis management: the COVID-19 pandemic in Portugal and Brazil
| dc.contributor.author | Barroso, Paulo | |
| dc.date.accessioned | 2023-07-19T13:43:11Z | |
| dc.date.available | 2023-07-19T13:43:11Z | |
| dc.date.issued | 2023-05-17 | |
| dc.description.abstract | The current pandemic crisis has transformed the world from the beginning and boosted the communication social phenomenon and the new technological devices, means and platforms. Communication processes had already switched from analogue to digital before COVID-19. Governments all over the world had to implement measures against the same global, invisible, and quick-spreading enemy. Each country (e.g. Portugal and Brazil) followed different strategies depending on culture (customs, history, traditions) and political regimes (left or right ideologies). The results were also different, regardless of the persuasive power of political communication as an essential rhetorical resource in democracy and citizenship. Today, the world is much closer and connected due to the globalization of technology and communication. Online network relationships intensify during the health crisis and the notion of a “new normal” imposed by the pandemic cements more mediated lifestyles. The uses, means and effects of communication have also changed. In social networks, all-to-all communication is intensified, and any citizen is simultaneously producer and consumer of digital contents. Media transformations are qualitative and quantitative, but fake news proliferates, disinformation creates mistrust and meanings are scarce. Political strategic communication is an art form and rhetorical technique. It takes care of the way and means of transmitting information, influencing the public to act, feel and think accordingly. Strategic communication benefits from Aristotle’s three technical means of persuasion (ethos, pathos, and logos), capital for the effectiveness of any public and political discourse. Therefore, how do communication strategies about COVID-19 in Portugal and Brazil persuade to change social behaviors? Following a theoretical and practical approach on strategies in political communication against the pandemic in Portugal and Brazil, the objective is to discuss the persuasive effectiveness of government strategic communication in managing the pandemic crisis. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.19/7879 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.subject | Government communication | pt_PT |
| dc.subject | COVID-19 | pt_PT |
| dc.subject | crisis | pt_PT |
| dc.subject | political discourse | pt_PT |
| dc.subject | strategy. | pt_PT |
| dc.title | Governmental communication strategies in crisis management: the COVID-19 pandemic in Portugal and Brazil | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | University of Warwick | pt_PT |
| oaire.citation.endPage | 5 | pt_PT |
| oaire.citation.startPage | 4 | pt_PT |
| oaire.citation.title | Discourse & Politics Book of Abstracts | pt_PT |
| person.familyName | Barroso | |
| person.givenName | Paulo | |
| person.identifier.ciencia-id | 5118-DF80-195D | |
| person.identifier.orcid | 0000-0001-7638-5064 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | d201ccb0-30c4-4030-8e57-fc3afd20327e | |
| relation.isAuthorOfPublication.latestForDiscovery | d201ccb0-30c4-4030-8e57-fc3afd20327e |
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