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Abstract(s)
O presente estudo, no âmbito da comunicação estratégica cultural, une dois Teatros, dois meios culturais distintos, mas ao mesmo tempo com uma grande proximidade geográfica, cultural e até de parceria estratégica, o Centro Dramático Galego e o Teatro Nacional São João.
Escolhidas as instituições a comparar, encontramos o foco de todo o projeto, a comunicação estratégica digital em - e para - instituições culturais e que inclui um conhecimento das instituições, o mapeamento dos públicos e a conceção de uma estratégia de comunicação digital para o Norte de Portugal e Galiza.
This is a study about cultural communication strategy that join two Theatres – Teatro Nacional de São João and Centro Dramático Galego, Salón Teatro - from two different cultural places, but with geographical and cultural proximity and even with strategical partnerships. After choosing the institutions in comparison, we find the focus of the whole project on digital communication strategy in (and for) cultural institutions which includes the knowledge about the institutions, the audience/stakeholders mapping and a digital communication strategy for cultural institutions in the North of Portugal and Galicia.
This is a study about cultural communication strategy that join two Theatres – Teatro Nacional de São João and Centro Dramático Galego, Salón Teatro - from two different cultural places, but with geographical and cultural proximity and even with strategical partnerships. After choosing the institutions in comparison, we find the focus of the whole project on digital communication strategy in (and for) cultural institutions which includes the knowledge about the institutions, the audience/stakeholders mapping and a digital communication strategy for cultural institutions in the North of Portugal and Galicia.
Description
Keywords
estratégia de comunicação comunicação digital públicos cultura communication strategy digital communication stakeholders culture