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Authors
Advisor(s)
Abstract(s)
This study aims to determine which factors influence travellers’ intentions to purchase travel online by proposing and empirically testing a new model grounded on the theory of planned behaviour. In order to validate the model, a web-based questionnaire was applied and a total of 1732 valid responses were obtained. The findings show that attitudes, perceived risk, and perceived behavioural control have significant effects on intentions to purchase travel online. However, contrary to what was expected, neither trust
nor the influence of others seems to directly affect intentions to purchase travel online. Finally, the paper discusses the findings with the implications for theory and practice and makes several suggestions for future research.
Description
Keywords
Perceived risk Theory of planned behaviour Partial least squares Trust
Pedagogical Context
Citation
Amaro, S., & Duarte, P. (2016). Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour. Anatolia, 27(3), 389–400. https://doi.org/10.1080/13032917.2016.1191771
Publisher
Routledge