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O presente projeto desenvolve o plano de criação de uma quinta turística sustentável no concelho de Peso da Régua, integrando princípios de assessoria em projetos, turismo em espaço rural e estratégias de desenvolvimento sustentável. Com base numa abordagem metodológica mista, o estudo analisa o enquadramento territorial, económico e sociocultural do Douro Vinhateiro, região reconhecida como Património Mundial da UNESCO, identificando oportunidades para a implementação de um empreendimento que combina alojamento, atividades recreativas, enoturismo e educação ambiental.
A revisão de literatura permitiu enquadrar os conceitos de assessoria em projetos, turismo rural e sustentabilidade, evidenciando o seu papel na estruturação de iniciativas turísticas em territórios de baixa densidade. A análise de mercado, suportada por dados estatísticos oficiais e fontes institucionais, identificou tendências relevantes, nomeadamente o crescimento do turismo sustentável, do enoturismo experiencial e da procura por vivências autênticas. A aplicação de ferramentas de análise estratégica, como a análise PESTEL, o modelo das Cinco Forças de Porter e matriz SWOT, permitiu identificar fatores críticos de competitividade e orientar o posicionamento do projeto.
O plano de negócios integra a definição do modelo de negócio, da estratégia de comunicação e marketing, do plano operacional, do plano de sustentabilidade e das projeções económico-financeiras, estas últimas suportadas em modelos de análise financeira estruturados em Excel, alinhados com as orientações do IAPMEI. Os resultados evidenciam que o projeto apresenta viabilidade económica, operacional e estratégica, o que contribui para a valorização do território, para a dinamização da economia local e para a promoção de práticas sustentáveis no turismo rural do Douro.
This project develops a plan for the creation of a sustainable tourist farm in the municipality of Peso da Régua, integrating principles of project consulting, rural tourism, and sustainable development strategies. Based on a mixed methodological approach, the study analyzes the territorial, economic, and sociocultural context of the Douro Wine Region, a UNESCO World Heritage Site, identifying opportunities for the implementation of a venture that combines accommodation, recreational activities, wine tourism, and environmental education. The literature review allowed us to frame the concepts of project consulting, rural tourism, and sustainability, highlighting their role in structuring tourism initiatives in low-density areas. Market analysis, supported by official statistical data and institutional sources, identified relevant trends, namely the growth of sustainable tourism, experiential wine tourism, and the demand for authentic experiences. The application of strategic analysis tools, such as PESTEL analysis, Porter's Five Forces model and SWOT matrix, identified critical competitiveness factors and guided the positioning of the project. The business plan includes the definition of the business model, communication and marketing strategy, operational plan, sustainability plan and economic and financial projections, the latter supported by financial analysis models structured in Excel, in line with IAPMEI guidelines. The results show that the project is economically, operationally, and strategically viable, contributing to the enhancement of the territory, the revitalization of the local economy, and the promotion of sustainable practices in rural tourism in the Douro region.
This project develops a plan for the creation of a sustainable tourist farm in the municipality of Peso da Régua, integrating principles of project consulting, rural tourism, and sustainable development strategies. Based on a mixed methodological approach, the study analyzes the territorial, economic, and sociocultural context of the Douro Wine Region, a UNESCO World Heritage Site, identifying opportunities for the implementation of a venture that combines accommodation, recreational activities, wine tourism, and environmental education. The literature review allowed us to frame the concepts of project consulting, rural tourism, and sustainability, highlighting their role in structuring tourism initiatives in low-density areas. Market analysis, supported by official statistical data and institutional sources, identified relevant trends, namely the growth of sustainable tourism, experiential wine tourism, and the demand for authentic experiences. The application of strategic analysis tools, such as PESTEL analysis, Porter's Five Forces model and SWOT matrix, identified critical competitiveness factors and guided the positioning of the project. The business plan includes the definition of the business model, communication and marketing strategy, operational plan, sustainability plan and economic and financial projections, the latter supported by financial analysis models structured in Excel, in line with IAPMEI guidelines. The results show that the project is economically, operationally, and strategically viable, contributing to the enhancement of the territory, the revitalization of the local economy, and the promotion of sustainable practices in rural tourism in the Douro region.
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Turismo em Espaço Rural Sustentabilidade Planeamento Estratégico Projeto Rural Tourism Sustainability Strategic Planning Project
Contexto Educativo
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Licença CC
Sem licença CC