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Authors
Advisor(s)
Abstract(s)
O setor do turismo tem vindo a assinalar reconhecidas dinâmicas de crescimento ao longo dos
últimos anos e, em conformidade com as estimativas da OMT (Organização Mundial do
Turismo), prevê-se que este setor continue a crescer de forma contínua e sustentada até ao ano
2030. Em Portugal, os resultados apurados para o ano 2014 validam um total de cerca de 15
milhões de entradas de turistas internacionais e cerca de 10 mil milhões de receitas geradas.
Pretende-se com o presente projeto fornecer aos pequenos e médios fornecedores de serviços
de experiências turísticas um conjunto de ferramentas que dar-lhes-ão a possibilidade de ter
uma oferta online integrada, coerente, moderna e adaptável ao dinamismo que hoje se exige
de um negócio que pretende singrar neste mercado, ou seja, ajustada ao perfil do novo
consumidor.
Os mercados online estão hoje a ser transformados por novos modelos de negócio, em que se
fornecem capacidades extraordinárias a pequenos players e a individuais. Os mercados da
mobilidade door-to-door, com a Uber, do alojamento temporário, com o AirBnB, da
distribuição de conteúdo musical, com o Spotify, da produção e comércio artesanal, com o
Etsy, foram transformados por darem os meios e a capacidade de gerar modelos de negócio
sustentáveis, autogeridos, a produtores e fornecedores de pequena dimensão. No mercado do
turismo, o problema pode dividir-se, semanticamente, nos seus 3 principais momentos: pré-
estadia, estadia e pós-estadia.
O presente projeto visa potenciar no primeiro momento, para operadores e fornecedores de
serviços, criando modelos de negócio e ferramentas inovadoras para a gestão das suas
interações e da comercialização. Em traços gerais, permitirá aos pequenos fornecedores a
resolução dos seguintes problemas: visibilidade da sua oferta, criação de canais e gestão de
reservas, publicidade e adequação ao target, comunicação e gestão de cliente.
ABSTRACT: The tourism sector has been noted recognized growth dynamics over the past few years, according to the estimates of the WTO (World Tourism Organization), it is expected that this sector will continue to grow in a continuous and sustained way until the year 2030. In Portugal, the results reported for 2014 validate a total of about 15 million international tourist arrivals and about 10 billion revenue generated. The aim of this project is provide for small and medium tour activities providers a set of tools that will give them the possibility of having an integrated online offering, coherent, modern and adaptable to the dynamism that today requires on business that want to succeed in this market, that is, adjusted to the new consumer profile. The online markets are now being transformed by new business models, in which they provide extraordinary capabilities to small players and individual, then they can take advantage of strong presence of national or global brands that enhance their business. Doorto-door mobility markets, like Uber, temporary accommodation, like AirBnB, distribution of musical content, like Spotify, production and craft trade, like Etsy, they were transformed by giving the means and the ability to generate sustainable business models, self-managed, to producers and small providers. In the tourism market, the problem can be divided, semantically, in its three main stages: pre-stay, stay and post-stay. This project aims to enhance in the first stage, to operators and service providers, creating business models and innovative tools for managing their interactions and marketing. In general terms, will enable small suppliers to solve the following problems: visibility of your offer, creating channels for booking management, advertising and suitability to the target, communication and customer management.
ABSTRACT: The tourism sector has been noted recognized growth dynamics over the past few years, according to the estimates of the WTO (World Tourism Organization), it is expected that this sector will continue to grow in a continuous and sustained way until the year 2030. In Portugal, the results reported for 2014 validate a total of about 15 million international tourist arrivals and about 10 billion revenue generated. The aim of this project is provide for small and medium tour activities providers a set of tools that will give them the possibility of having an integrated online offering, coherent, modern and adaptable to the dynamism that today requires on business that want to succeed in this market, that is, adjusted to the new consumer profile. The online markets are now being transformed by new business models, in which they provide extraordinary capabilities to small players and individual, then they can take advantage of strong presence of national or global brands that enhance their business. Doorto-door mobility markets, like Uber, temporary accommodation, like AirBnB, distribution of musical content, like Spotify, production and craft trade, like Etsy, they were transformed by giving the means and the ability to generate sustainable business models, self-managed, to producers and small providers. In the tourism market, the problem can be divided, semantically, in its three main stages: pre-stay, stay and post-stay. This project aims to enhance in the first stage, to operators and service providers, creating business models and innovative tools for managing their interactions and marketing. In general terms, will enable small suppliers to solve the following problems: visibility of your offer, creating channels for booking management, advertising and suitability to the target, communication and customer management.
Description
Keywords
Turismo Experiências turísticas Microserviços Sistemas de Informação Sistema de ofertas turisticas
Pedagogical Context
Citation
Publisher
Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu