Publication
Tourism development in the Douro region (Portugal): What influences the retention of hotels' guests?
| dc.contributor.author | Monteiro, Carlos M.F. | |
| dc.contributor.author | Soares, João Oliveira | |
| dc.contributor.author | Teixeira, Helena | |
| dc.date.accessioned | 2017-02-08T15:08:34Z | |
| dc.date.available | 2017-02-08T15:08:34Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | Loyal and frequent customers are very important for the development of tourist destinations. In this sense, this paper analyses the relative importance of performance and relationship marketing variables in building satisfaction and retaining hotels’ frequent guests. The empirical research involves four hotels belonging to the same tourist destination in the north of Portugal – the Douro region. Multivariate statistical techniques, such as factor analysis and multiple linear regression, are used to model the satisfaction of these frequent customers. The main conclusion of the study is that the performance of the hotels prevails in terms of the customers’ perceptions over relationship-marketing policies. | pt_PT |
| dc.description.version | info:eu-repo/semantics/acceptedVersion | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.19/4423 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.subject | Hospitality industry | pt_PT |
| dc.subject | relationship marketing | pt_PT |
| dc.subject | customer satisfaction | pt_PT |
| dc.subject | tourism development | pt_PT |
| dc.subject | multivariate statistical analysis. | pt_PT |
| dc.title | Tourism development in the Douro region (Portugal): What influences the retention of hotels' guests? | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Romenia | pt_PT |
| rcaap.embargofct | A aguardar publicação. | pt_PT |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
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