ESTGL - DGAT - Capítulo em obra internacional, como autor
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- Organizaciones, Recursos Humanos y Ecosistemas de EmprendimientoPublication . Duarte, Filipe A P; Guia, Ana; Soeiro De Carvalho, Ana Branca; Ribeiro, Alexandra; Fonseca, Susana Maria Salgueiro Rebelo da
- Education Crisis—Digital Solutions After Covid-19Publication . Soeiro De Carvalho, Ana Branca; Menezes, Nídia; Fonseca, Susana; Mota, MiguelPandemic effects can generate demotivation and dissatisfaction, or even discomfort, since it is an activity and structure built based on relationships, largely in face-to-face relationships, which make the pedagogical act a moment of interaction and sharing. We are particularly interested in the digital transformation pushed forward by the COVID-19 pandemic concerning higher education students. During a state of emergency, teleworking is mandatory as the work function and classes are compatible with eLearning and homework. Digital Technology looks closely at one significant facet of our rapidly evolving digital lives: how technology radically changes our lives as teachers and students. The coronavirus pandemic (COVID-19) has paralyzed life around the world, reporting restrictive measures (that include avoidance of social interactions and the prohibition of circulation between national and international territories) that were considered non-essential activities like factories, services, and including all the educational institutions. Even Erasmus and International programs were canceled. This research project focuses on the needs and strategies, including the scaling up of investments in Information and communication technologies (ICT) education and training, and efficient management of the well-being of students and teachers. The study was carried out in a higher education institution located in the northern region of Portugal, with approximately 800 students. The methodology used was a documentary, through indicators of student satisfaction and success. Comparisons were made, for both students and teachers, with the homologous situation for the year 2018/2019, 2019/2020, 2020/2021, previous Covid-19, and after this pandemic situation.
- The Confraternities—A Secular Heritage of DifferentiationPublication . Soeiro De Carvalho, Ana Branca; Almeida, RicardoThe aim of this study was to demonstrate the importance of confraternities, whether Bac-chic, gastronomic, or cultural, as a true receptacle of an immeasurable intangible heritage, so important for present and future generations, especially in the Douro region. To carry out this exploratory study, a bibliographic research was carried out, through consultations on web pages, articles in newspapers, reports and master's and doctoral theses, and published books. Secondary analysis was carried out based on data obtained at the congress of CEUCO – European Council of Enogastronomic Confraternities, in 2019, with some refer-ences and socio-demographic data, considering the different experiences of the different confraternities. In conclusion, we can say that this movement of the Confraternities has proved to be important both for the circular economy and for the preservation of endoge-nous products and, above all, for the maintenance of the intangible heritage and local de-velopment
- Competitiveness of the Hotel Industry: A Knowledge Management ApproachPublication . Pinto Gomes Ambrósio, Luís Filipe; Veiga, Pedro; Ribeiro Ferreira, Raúl dos SantosThere is also an emerging research agenda on knowledge management within the hotel sector. Hotels are currently increasingly dependent on their competence to possess internal and external knowledge, making knowledge a critical resource for competitiveness and obtaining competitive advantages for innovation and differentiation of its competitors. Strategies tacit-oriented and explicit-oriented knowledge also has the dominant role in hospitality service operations. The principal goal of this study is to identify the role of knowledge management organizational processes as a determinant of competitiveness in the hotel industry, particularly how knowledge management strategies centered on the source (internal and external) and knowledge (tacit and explicit) have positive an impact on the competitiveness of hotels. We use a quantitative approach based in an email survey applied to 55 Portuguese hotels. Our results show that knowledge management strategies oriented to source and type of knowledge are critical for hotels competitiveness and obtaining competitive advantages.
- Religious heritage and accessibility in the World Douro Heritage: The case of Lamego townPublication . Soeiro De Carvalho, Ana Branca; Santos, Paula; Bonito, ÁlvaroThis chapter intends to emphasize the importance of the accessibility in religious heritage, as a key to local and sustainable development in tourism. The authors intend to show how accessibility is taken into account when it is necessary to publicize religious tourist sites. In fact, there are nowadays some methodologies and tools to allow tourists with visual, motor and/or hearing disabilities to experience touristic heritage, promoting equal opportunities to access to monuments. In this chapter it will be presented a theoretical analysis about local and sustainable development, as well as accessibility to Heritage. Finally, it will be presented a pilot study model, regarding the accessibility in the churches of Lamego town, one of religious heritage and pilgrimage centers in UNESCO World Douro Heritage.
- The global code of ethics for tourism: the belief that tourism can make a meaningful contribution to peoplePublication . Soeiro de Carvalho, Ana BrancaNowadays, Tourism is an integral part of the lifestyle of much of society. It carries significant weight in the economies of many countries and is one of the leading elements of international trade. Tourism has experienced a steady growth and deep diversification to become one of the fastest growing economic sectors in the world (Melgosa 2017). Responsible and sustainable tourism is by no means incompatible with the growing liberalization of conditions, provided a number of principles and a certain number of rules are observed. The UNWTO Global Code of Ethics for Tourism is a fundamental frame of reference for responsible and sustainable tourism.
- Health and Wellness Tourism, Thermalism and SPAPublication . Carvalho, Ana Branca; Bonito, ÁlvaroHealth, spa’s, hydrotherapy, tourism, welfare and economic interests become deeply intertwined components Several situations call for new social restructuring forms and styles of life, but also cover other environments and cultures capable to provide access to more time and leisure, which is reflected by behavioral changes and appellative alternative medicines. It is in these situations that the phenomena of Hydrotherapy/SPA’s and tourism, coming from times of yore, with its entire range of activities, have achieved great strength, also appearing as an answer to these well-being matters ( Leandro, E. et al, 2014). In 2014, almost half of the customers who have chosen to use the, were aged between 36 and 65 years (25,300/p) and 29% between 16 and 35 years (15,200/p). This type associated with new dilemmas, which affect individuals in nowadays societies, always in search of more welfare, when human aspirations have no boundaries, diseases assume facets that are not always easy to identify (Carvalho,A. et al). This increasing development has a great importance at social level. The Portuguese Spa demand has been growing. The impact of this kind of development in social culture. This research aims to analyse - How this impact call for new social restructuring forms and styles of life, but also cover other environments and cultures capable to provide access to more time and leisure. Data were obtained inside two SPA’s that belongs to public administration (town hall), as public service (Caldas de Aregos and S. Pedro do Sul) and also from the profound review of literature. It is an important bridge between quantitative and qualitative research methods. We also used an exploratory data analysis. An exploratory analysis is used to find ideas for a theory, but not to test that theory as well. The Thermalism in SPA and Welfare way achieved in 2014-2015, 56% representation (13% in 2004). Nevertheless it tends to grow more and more. The welfare is the first reason for the customers loyalty. With 51,900 costumers this segment reported an advance compared to the year 2013, 8.3% (+4.0 thousand). Compared to 2013 with 41,500 customers users (44%) classic Hydrotherapy decreased the recent years (-10.6% less 4,900 customers). The income from those two segments of hydrotherapy (classic and welfare) reached 11.7 million euros, which resulted in a decrease of 10.6%, equivalent to less 1.4 million euros, in 2013. (Turismo de Portugal, 2015). It should be noted that this kind of tourism has been increasing, and also increasing demand, which contributed to improved incoming results for tourism sector. Our proposal was achieved and the data provided were important. Although we don´t have good information available. Summarizing, the level of experience and operation was satisfactory, and certainly that is a very important theme that must be analysed. We found that Spa’s and hydrotherapy are increasingly inserted in Portuguese society, in all age groups. We need to analyse our results more clearly and develop more researches in this important area.
- The New Package Travel DirectivePublication . Carvalho et al, Ana BrancaThe greatest problem of the Directive is its approach of full harmonisation. The Directive will forces some Member States to lower their high protection standards. Member States will not have any regulatory freedom anymore! Under the pressure of consumer associations, Art 4 of the Directive changed from its previous minimum standard principle to the new principle of full harmonisation. Unless otherwise provided in the Directive, Member States are barred from introducing any deviating provisions in their national law. As a consequence, all the countries has to lower its consumer protection to the sometimes lower standard of the Directive. All the consumers, but also traders, will see some of their legal positions deteriorate. It is wrong to criticise the nation legislature for this development. The national parliaments are bound to correctly transpose EU law. Nevertheless, I deplore that the transition from minimum to full harmonisation leads to a deliberate reduction of the level of traveller protection in Member States. Should provisions of the full harmonisation Directive be sufficient to erode national standards that are firmly established? In our opinion, one should rather pay attention to the principle of subsidiarity underlying the EU Treaty of Lisbon (Art. 5 para 3 EUV and Protocol Nr. 2). The Treaty states in clear words that, in the future, the method of full harmonisation of EU consumer protection should only be used if there is a significant advantage over the measures at national level. I doubt that this is the case with respect to the Package Travel Directive. It is questionable whether there exists a common European market for package travel products in the first place. How many tourists book digitally or locally their package holiday in Spain with an English or French organiser? Almost nobody!
- Tourism development in the Douro region (Portugal): What influences the retention of hotels' guests?Publication . Monteiro, Carlos M.F.; Soares, João Oliveira; Teixeira, HelenaLoyal and frequent customers are very important for the development of tourist destinations. In this sense, this paper analyses the relative importance of performance and relationship marketing variables in building satisfaction and retaining hotels’ frequent guests. The empirical research involves four hotels belonging to the same tourist destination in the north of Portugal – the Douro region. Multivariate statistical techniques, such as factor analysis and multiple linear regression, are used to model the satisfaction of these frequent customers. The main conclusion of the study is that the performance of the hotels prevails in terms of the customers’ perceptions over relationship-marketing policies.
- Networks in the Health and Welfare Sector: a study beyond borders – Portugal/SpainPublication . Carvalho, Ana Branca; Nogueira, FernandaIn a context of organizational change franchising appears as a new systemic trend of enterprise context. In the provision of health and Well-being services there has been, in last the 10 years, a huge increase in demand of this type of organizational form, to solve issues of employment and creation of self- employment. Two of the organizational problems that modify the behavior of these networks are opportunism (free-riding) and adverse election (hold-up). It is the necessary, therefore, to structure and to define mechanisms of control in the development of the networks and the proper units of franchising, so that the companies do not disappear, jeopardizing a whole system of creating a brand, a image, an investment and know-how. This article intends to demonstrate that the bigger the problems of hold-up and free-riding in franchising systems, the greater the probability of the franchisor to supply territorial exclusiveness to the franchisees. It seems, therefore, that the territorial exclusiveness is the guarantee, for a franchisor, that the return on fixed investments of franchisee will not be later considered out of control or may lead to a lack of business sustainability.