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Advisor(s)
Abstract(s)
This research examines how marketing capabilities, technological capabilities, and organizational innovation
influence export performance. More specifically, we examine the impact of marketing and technological
capabilities on organizational innovation and the influence of organizational innovation on export
performance. We investigate the mediating role of organizational innovation in the relationships between
these two capabilities (i.e. marketing and technological capabilities) and export performance. Survey data of
471 exporting manufacturing firms based in Portugal was used to test the relationships between the
constructs analyzed in this study. The findings demonstrate that marketing and technological capabilities
have a significant effect on organizational innovation intensity, which in turn has a positive impact on export
performance. Organizational innovation positively mediates the relationships between marketing and
technological capabilities and export performance. Furthermore, the results show that marketing capabilities
have a stronger impact on organizational innovation and export performance than technological capabilities.
Implications for scholars and practitioners are discussed along with suggestions for future research.
Description
Keywords
Marketing capabilities Technological capabilities Organizational innovation Export performance
Citation
Publisher
Universidade Europeia