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Towards Digital Transformation: A Case Study to Identify and Mitigate COVID-19 in the Retail Industry

2023-01-17Conference object Restricted access
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dc.contributor.authorLopes, Marisa
dc.contributor.authorReis, João
dc.contributor.authorMelão, Nuno
dc.contributor.authorCosta, Joana
dc.date.accessioned2023-09-26T10:24:03Z
dc.date.available2023-09-26T10:24:03Z
dc.date.issued2023-01-17
dc.date.updated2023-07-27T12:01:56Z
dc.description.abstractThe purpose of this research is to demonstrate how retailers have used the digital transformation to mitigate the negative effects of COVID-19. As this research aims to understand a real-life phenomenon for which there is very limited knowledge, we created the opportunity to empirically explore the digital transformation in the retail industry during COVID-19 pandemic. In general terms, the research follows a qualitative, descriptive, and exploratory case study design. The results have shown that retailers should focus on technological innovations, adapt their business models, manage their distribution channels, and strengthen their customer-centric strategy. Moreover, it is necessary to emphasize that while smart retail is gradually standing out in the sector, there are also some factors that have not been overcome, such as lack of digital culture, training, and digital leadership. Despite these identified difficulties, the adoption of a digital strategy will allow a differentiating, safe and secure shopping experience, which today is one of the decisive factors for the survival of companies. The COVID-19 pandemic had social and economic effects in all industries – retail was no exception. In turn, the digital technologies already used by companies began to contribute to retailers being able to respond more quickly to customer needs, having been fundamental in fighting the COVID-19 pandemic. To the best of the authors’ knowledge, this research is one of the first to explore this topic, bringing new contributions to theory and managerial practice.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationLopes, M., Reis, J., Melão, N., Costa, J. (2023). Towards Digital Transformation: A Case Study to Identify and Mitigate COVID-19 in the Retail Industry. In: de Oliveira Matias, J.C., Oliveira Pimentel, C.M., Gonçalves dos Reis, J.C., Costa Martins das Dores, J.M., Santos, G. (eds) Quality Innovation and Sustainability. ICQUIS 2022. Springer Proceedings in Business and Economics. (pp. 373–398). Springer International Publishing. https://doi.org/10.1007/978-3-031-12914-8_29pt_PT
dc.identifier.doi10.1007/978-3-031-12914-8_29pt_PT
dc.identifier.slugcv-prod-3311497
dc.identifier.urihttp://hdl.handle.net/10400.19/7954
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer, Champt_PT
dc.subjectCOVID-19pt_PT
dc.subjectDigital transformationpt_PT
dc.subjectCase study researchpt_PT
dc.subjectRetailpt_PT
dc.titleTowards Digital Transformation: A Case Study to Identify and Mitigate COVID-19 in the Retail Industrypt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage398pt_PT
oaire.citation.startPage373pt_PT
oaire.citation.titleQuality Innovation and Sustainability. ICQUIS 2022. Springer Proceedings in Business and Economicspt_PT
person.familyNameMelão
person.givenNameNuno
person.identifierSHZuXpwAAAAJ
person.identifier.ciencia-id2F1D-7C4C-9AEE
person.identifier.orcid0000-0002-1359-3437
person.identifier.scopus-author-id6507014196
rcaap.cv.cienciaid2F1D-7C4C-9AEE | Nuno Melão
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication63da8a26-2105-44d8-8c70-13da4b9fe23f
relation.isAuthorOfPublication.latestForDiscovery63da8a26-2105-44d8-8c70-13da4b9fe23f

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