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Advisor(s)
Abstract(s)
The aim of this article is to provide a business case analysis of educational, pedagogical and biological farm
incorporation in the center of Portugal (Penalva do Castelo) taking advantage of all its income potentialities.
We conduct a quite large survey (413questionnaires) over two segments of population: random people and
teaching community as a potential indirect channel of customers (the schools)to appraise the market
opportunity. We applied descriptive analysis, where we used absolute and relative frequency, mean and
standard deviation values; inferential analysis, where we used the unilateral, non-parametric Mann-Whitney
test (M-W); Factor Analysis; and Structural Equations Model to reach conclusions about the motives of
visiting a Pedagogical farm as well about the potential clients‟ features and, consequently, derive about the
acceptance of the project. With an area of 173,078 sqm, the educational project of” Pedagogical Farm-The
Owl” is based mainly on five services: education, animation, training, health and agriculture, designated by
the programs: "The Owl teaches", "The Owl animates", "The Owl trains", “Health Owl” and “The farmer
Owl”. The relationship between people's lifestyles and their potential interest in practicing activities related
to Pedagogical Farms is also addressed in this study where we conclude that lifestyle influences the
motivations to visit a pedagogical farm. This study further provides strong evidence for the acceptance and
implementation of the project since it is proved to be viable and profitable with a payback period of 4 years.
This project at the end of the second year of activity, with the results obtained, will also allow to expand the
business through the creation of residential tourism, although this line of business isn´t studied in detail.
Description
Keywords
Pedagogical Educational Biological Farm
Citation
Almeida, C. A. F. de, Batista, R. P. M. d’Antas M., Gomes, S. I. C., Pedro Manuel Nogueira, R., & Antunes, J. G. (2017). A pedagogical, educational and biological farm as a new line of profitable business. International Journal of Contemporary Research and Review, 8(12), 20356–20370. https://doi.org/10.15520/ijcrr/2017/8/12/383
Publisher
International Journal of Contemporary Research and Review