Repository logo
 
Publication

New Ways to Deal with Omni-Channel Services: Opening the Door to Synergies, or Problems in the Horizon?

2017Book part Restricted access
Simple item page
dc.contributor.authorReis, João
dc.contributor.authorAmorim, Marlene
dc.contributor.authorMelão, Nuno
dc.date.accessioned2022-03-31T10:02:31Z
dc.date.available2022-03-31T10:02:31Z
dc.date.issued2017
dc.date.updated2022-03-30T17:21:44Z
dc.description.abstractThis article aims to investigate organizational synergies in the omni-channel service context. In doing so, it discloses new omni-channel trends and discusses its implications for managers and academics. It uses a qualitative multi-method approach, which includes more than one method of collecting data to generate comprehensiveness and rich knowledge, namely: a systematic literature review and a case study. The transition to an omni-channel service requires companies to overcome many organizational challenges and is compelling academics and practitioners to focus on its operations management. The results indicate that organizational synergies are changing the omni-channel landscape and may provide several opportunities for gaining competitive advantages by implementing new technologies (e.g. m-payments), and anticipating customer needs (e.g. multi-brand experience). It is possible that these organizational synergies are transcending the omni-channel concept, creating new trends, but to confirm this hypothesis further investigation is needed.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationReis, J., Amorim, M., Melão, N. (2017). New Ways to Deal with Omni-Channel Services: Opening the Door to Synergies, or Problems in the Horizon?. In: Za, S., Drăgoicea, M., Cavallari, M. (eds) Exploring Services Science. IESS 2017. Lecture Notes in Business Information Processing, vol 279. Springer, Cham. https://doi.org/10.1007/978-3-319-56925-3_5pt_PT
dc.identifier.doi10.1007/978-3-319-56925-3_5pt_PT
dc.identifier.eid2-s2.0-85018647476
dc.identifier.isbn9783319569246
dc.identifier.isbn9783319569253
dc.identifier.issn1865-1348
dc.identifier.issn1865-1356
dc.identifier.slugcv-prod-241323
dc.identifier.urihttp://hdl.handle.net/10400.19/7200
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer International Publishingpt_PT
dc.subjectOrganizational synergiespt_PT
dc.subjectOmni-channel servicespt_PT
dc.subjectQualitative multi-method approachpt_PT
dc.subjectSystematic literature reviewpt_PT
dc.subjectCase studypt_PT
dc.subjectCompetitive advantagept_PT
dc.subjectOperations managementpt_PT
dc.titleNew Ways to Deal with Omni-Channel Services: Opening the Door to Synergies, or Problems in the Horizon?pt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage63pt_PT
oaire.citation.startPage51pt_PT
oaire.citation.titleExploring Services Science. IESS 2017. Lecture Notes in Business Information Processingpt_PT
oaire.citation.volume279pt_PT
person.familyNameMelão
person.givenNameNuno
person.identifierSHZuXpwAAAAJ
person.identifier.ciencia-id2F1D-7C4C-9AEE
person.identifier.orcid0000-0002-1359-3437
person.identifier.scopus-author-id6507014196
rcaap.cv.cienciaid2F1D-7C4C-9AEE | Nuno Melão
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication63da8a26-2105-44d8-8c70-13da4b9fe23f
relation.isAuthorOfPublication.latestForDiscovery63da8a26-2105-44d8-8c70-13da4b9fe23f

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Final.pdf
Size:
816.76 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.82 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

ESTGV - DG - Capítulo em obra internacional, como autor