ESTGV - DG - Capítulo em obra internacional, como autor
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- Spain Is the Problem; Europe Is the SolutionPublication . Carlos Morujão; Samuel Dimas; Rocha Relvas, SusanaThis chapter addresses Spain’s philosophical and culture milieu at the end of the nineteenth and the beginning of the twentieth centuries. Particular attention will be given to the Krausist movement and its impact in politics and culture. The failure of Spanish Krausism and of the regime of “Regeneración,” largely inspired by its most prominent representatives, will give rise to the Generation of ‘98 and of a cultural movement intending to raise Spain from its social and political backwardness. Here begins a discussion about the relation of Spain to Europe and European philosophy and science. Particularly important is the debate between Ortega and Unamuno about this issue. The chapter will evaluate the position of Ortega and Unamuno, attested by an almost uninterrupted mail correspondence until 1912. The young Ortega, a proponent of “Europeanization,” will react to Unamuno’s position, who questions the benefits of becoming “European,” although finally acknowledging some of the reasons beyond Unamuno’s doubts.
- EpiloguePublication . Carlos Morujão; Samuel Dimas; Rocha Relvas, SusanaThe present text surveys and reevaluates the meaning and scope of Ortega y Gasset’s philosophy. The chapters reveal the most important aspects of his history such as the Neokantian training he went thru in Germany as well as his discovery of Husserl’s phenomenology around 1912. The work also covers his original contributions to philosophy namely vital and historical reason - and the cultural and educational mission he proposed to achieve. The Spanish – and to a certain extent the European – circumstance was the milieu from which his work emerged but this does not limit Ortega’s scope. Rather, he believed that universal truths can only emerge from the particulars in which they are embedded.
- Student Satisfaction in Polytechnic Higher Education: Assessment Model Based on the ECSI IndexPublication . Antunes, Joaquim; Costa, Adriano; Almeida, ClarindaThe assessment of student satisfaction is an integral part of the concerns of those responsible for Higher Education Institutions. Therefore, the main objective of this study is to identify the determinants of students' satisfaction in Polytechnic Higher Education. The study was based on ECSI (European Customer Satisfac-tion Index). The methodology was based on the application of a survey with a sample of 361 Polytechnic students, in order to understand which attributes stu-dents most value in a higher education institution. The results show that the at-tributes that most contribute to the students' satisfaction are, in order of im-portance, the expectations, the quality and perceived values and the image, all pre-senting statistically significant values. In turn, satisfaction is the variable that most influences loyalty, which is also influenced by image and complaint resolution. The levels of global satisfaction towards the Higher Education Institutions ana-lysed are significantly lower than the levels of other sectors, also studied in Por-tugal through this same methodology.
- Female Entrepreneurship Drivers: Entrepreneurial Intention, Performance, and OutcomesPublication . Figueiredo, Natália; Patrício, Lurdes D.; Ferreira, João J.Entrepreneurship is the engine of economic, cultural, and social development. In a reality where equal opportunities between men and women in business are not yet verifiable, we would benefit from an adequate understanding of female entrepreneurship’s impact. This chapter explores the concept of female entrepreneurship in a systematic literature review. Based on Web of Science database articles, it uses bibliometric analysis to analyze the drivers influencing female entrepreneurial intentions, performance, and outcomes. This study enables the systematization of the existing literature into four themes: 1) gender-specific entrepreneurial intention factors, 2) women´s entrepreneurial success factors, 3) women´s entrepreneurial performance, and 4) gender-specific entrepreneurial performance. The results provide insights into the triggering factors of female entrepreneurship intention and help to develop a more profound understanding of the factors affecting their entrepreneurial performance and outcomes. An agenda for further research was laid out based on the existing literature.
- COVID-19 Surprise Effect and Government Response Measures on the Influence on Asset Pricing Risk among European Travel and Airline SectorsPublication . Reis, Pedro; Pinho, CarlosPurpose: This work provides an empirical analysis of investor behaviour's simultaneous influence due to the surprise effect caused by COVID-19 cases and government responses to market risk. This analysis compares tourism assets risk with other sectors and different types of investors' assets and categories in Europe. Design: The paper applies an ARIMA with a GARCH model to predict conditional volatility of models for market uncertainty. Nonlinear models, factor analysis and time series linear regression for stationary variables in first differences are applied to predict market uncertainty. Findings: We demonstrate that market risk does not arise from COVID-19 cases but instead from the surprise effect, as the market accurately predicts future cases. Only the volatility of the sectors Travel, Airline, and Utility are influenced by both surprise effect and government response, but only the travel sector reveals an interaction effect with both government response effort and surprise effect. Originality: The article mutually studies the simultaneous interactions among investor behaviour due to the surprised effect caused by COVID-19 and government responses to the pandemic and the influence on professional investors' volatility in two asset types and between different sectors. Practical implications: With this model and results, investors and financial service providers may verify whether or not government intervention during pandemic periods is effective in reducing uncertainty and risk levels on sectors, types of investors and different sorts of assets.
- Relationship Marketing, The Way to Customer Satisfaction and LoyaltyPublication . Costa, Adriano; Antunes, JoaquimIn a highly competitive and at the same time very volatile market, it is essential for brands not only to be able to win more customers, but to keep current and profitable ones. Thus, it is imperative to develop positive relationships with customers and that they are long-term. This investigation aims to identify the factors that precede satisfaction and how it influences brand loyalty in the Portuguese market for personal hygiene products. The methodology used was based on a literature review on relationship marketing, brands, satisfaction and loyalty. Subsequently, an online survey distributed through social networks was applied. There were 608 valid responses. The results show that there are three factors that precede satisfaction and that influence it in a positive way. It was also found that there is a very strong and positive relationship between satisfaction and loyalty. Finally, the main conclusions of the work, limitations of the study and guidelines for future research are presented.
- Looking into Foreign Languages and Multimodal Creativity as a Tool for Pedagogical Innovation in Higher Education: The JASM Project - Open Window onto the WorldPublication . Costa Lopes, Ana Maria; Costa, Cristina Amaro Da; Coutinho, Emília; Oliveira, Isabel; Pereira, José; Gillain, Romain; Amante, Susana; Fidalgo, Susana; Relvas, Susana; Delplancq, VéroniqueThe innovation of pedagogical practices is a challenge currently faced by higher education, in which the student is the main actor in the learning process. The aim of this project is to develop collaborative work, using multimodality in communication, adapted to the professional context, as a strategy to foster the learning of foreign languages. The JASM project ([Janela aberta sobre o mundo].Open Window onto the World: Foreign Languages, Multimodal Creativity and Pedagogical Innovation in Higher Education), developed by a multidisciplinary team, rests upon an active learning dynamic based on projects, through the creation of digital narratives focused on the linguistic and cultural diversity of a city in Beira Alta, Viseu. The use of several action-research approaches allowed students of the undergraduate course in media studies at the School of Education in Viseu to develop a multilingual and multicultural awareness, in a creative, collaborative, and interdisciplinary environment.
- Destination Brand LovePublication . Amaro, SuzanneDestination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
- Certificação de destinos turísticos sustentáveis: O caso do Arquipélago dos AçoresPublication . Pato, Maria Lúcia; Duque, Ana Sofia; Castillo, AlexandraO presente trabalho visa analisar o processo de certificação do arquipélago dos Açores, que em dezembro de 2019 entrou para a restrita lista de regiões certificadas pelo Conselho Global de Turismo Sustentável, passando a ser o primeiro arquipélago do mundo com o certificado de destino turístico sustentável. A metodologia utilizada no desenvolvimento deste trabalho combina a análise documental de planos estratégicos, notícias, relatórios e documentos oficiais, complementada com a realização de entrevistas semiestruturadas a profissionais na área turística. Os resultados mostram que a projeção do desenvolvimento económico do arquipélago dos Açores define o turismo sustentável como um dos seus pilares estratégicos. A certificação do Conselho Global de Turismo Sustentável tem contribuído para a notoriedade e afirmação do destino turístico. Conclui-se, pois, que nos Açores o turismo sustentável tem assumido crescentemente um papel de relevo na dinamização da atividade socioeconómica e ambiental local.
- Tourism marketing in rural contexts – the potential of wine tourism in the Dão wine regionPublication . Pato, Maria Lúcia; Kastenholz, Elisabeth; Barroco, Cristina; Pereira, AndreiaWine tourism represents a particularly interesting activity that can improve the development of rural areas, especially less developed ones. Indeed, the opening of wineries to visitors is a marketing tool for increasing their direct wine sales, but it also constitutes a diversification strategy for the winery’s core business and for rural wine destinations, regarding both tourism and the overall local economy. However, to contribute to these dynamics, wineries need to conduct an integrated and sustainable marketing approach. This study researches marketing actions developed by wineries involved in wine tourism within the Dão wine region, located in the Region Centro of Portugal. Results show that wineries have difficulty promoting their tourist product and fail to establish a fruitful collaboration with other entities. The results may help identify strategies aiming at more successful management of rural wine tourism businesses and destinations.
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